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Sr. Manager, B2B Lifecycle Marketing

| Seattle

About the Role:

Are you a data-driven, tech-savvy marketing professional with significant experience in, and passion for, lifecycle marketing?

RealSelf is looking for an experienced, highly-motivated B2B marketing professional to join our team as Sr. Manager, B2B Lifecycle Marketing, reporting to the VP, B2B Marketing. As an innovative and strategic self-starter, you will have primary responsibility of efforts focused on engaging, growing and retaining our existing doctor/provider subscriber base.

In this highly-collaborative role, you will leverage our email channel (and other channels as appropriate) to support RealSelf’s efforts to increase customer retention and long-term value of our subscribers. You will be responsible for building an awesome funnel progression, end-to-end customer experience that drives current sponsor funnel progression, claimed to paying hand-raisers for Sales, and complements/drives the behaviors/engagement we want. You will also open up new for us to communicate/connect with providers.

In this role you will:

  • Own delivering an experience that creates a “sticky” customer relationship with our doctor/provider community. You’ll partner with Sales and RevOps to ensure we extend a great first experience, ignite engagement, drive conversions, and extend that experience to grow customer loyalty and satisfaction
  • Execute, test and optimize campaigns/initiatives within multiple marketing channels including email, paid media, direct mail, social media, in-market, in-product and SMS to understand the effectiveness of strategies and tactics for improving key growth, engagement and retention metrics
  • Monitor and analyze campaign results across all marketing channels to understand the effectiveness of strategies and tactics for improving key growth, engagement and retention metrics
  • Collaborate with our data analysts and marketing operations team to create and manage email reporting dashboards, monitor trends, and make recommendations based on results
  • Work cross-functionally to build and execute a growth program: you'll work with Engineering, Sales, Revenue Strategy and Analytics to create program benefits that increase upgrades as well as customer satisfaction and engagement. You'll own the strategy, priorities and reporting against goals to help the program stay on track to deliver results.
  • Understand what drives the audience to consider and ultimately convert to paid products; define nurture campaigns that align to different audience segments and needs
  • Create and execute best-in-class marketing communication leveraging RealSelf’s robust dataset
  • Conduct qualitative and quantitative research to develop advanced segmentation to be leveraged with targeting across all marketing channels
  • Develop goals and track key metrics. Analyze performance of campaigns and channels, leveraging learnings to improve future performance
  • Foster a disciplined A/B testing approach and effective campaign measurement methodology, including design and management of control groups
  • Manage the end-to-end email production process and campaign calendar for many of our email deployments within our marketing automation platform (including HTML coding)
  • Maintain knowledge of email marketing trends, best practices, technologies, CAN-SPAM laws
  • Manage program budget, efforts and spend

Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

About You:

The ideal person must thrive in a fast-paced environment; bring creative ideas and solutions to marketing communications challenges; possess strong leadership skills, interact effectively both internally with our sales team and externally with our customers and have a passion for aesthetics.

You may be the right fit if you have:

  • Experience (7-10 years) in lifecycle marketing within the aesthetics industry or working at a tech company with a B2B focus (experience with a two-sided marketplace is a plus)
  • Demonstrated success delivering multi-channel campaigns with a deep understanding of the conversion funnel, email marketing execution and best practices
  • Strong written and verbal communication skills. Experience developing and executing B2B-facing campaigns from concept through execution
  • Experience leveraging content marketing strategies and developing strategic editorial content to move audiences through the marketing funnel from acquisition to consideration to conversion
  • Strong preference for an analytics background and ability to turn key data points into strategic insights that inform business/comms directions and key outcomes
  • Strong project management skills, and the ability to manage multiple deadlines and objectives.
  • Experience with Marketo and Salesforce and performance marketing platforms: e.g. Facebook/Twitter/LinkedIn advertising (SEM/AdWords a plus) a plus
  • Ability to confidently analyze opportunities and present objectives and desired outcomes to leadership and cross-functional teams
  • Ability to balance multiple priorities and meet deadlines
  • Ability to work both independently and as part of a team
  • Bachelor’s degree in marketing; MBA

Travel: Up to 15% travel time anticipated

Work Environment:

The RealSelf office sits in a historic Pioneer Square building. Employees also have the option to bring their dogs to work!

About RealSelf:
Millions of people from around the world visit RealSelf each month to browse patient reviews, before and after photos, and medical expert answers to discover which treatments and providers live up to their promise of being “Worth It.” RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make it easy to get the information and deep support needed to make confident purchase decisions. Since 2006 our authentic stories, unbiased ratings, and expert answers from board-certified doctors have helped millions of people explore treatments and decisions that range from laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our realselflife Instagram account to keep up on company updates and learn more about life at RealSelf.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • AngularJSFrameworks
    • CakePHPFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • SalesforceCRM
    • Outreach.ioEmail
    • MarketoLead Gen

Location

We are in Seattle's original neighborhood that boasts trendy coffee shops, art galleries, and restaurants. Easy to commute to via public transit.

An Insider's view of RealSelf

What's something quirky about your company?

Having worked in the tech startup space for ten years, I’m used to all the perks that come with our industry. RealSelf has all the typical perks, but what really stood out to me as quirky and unique is our transformation room. A tranquil room where employees can recharge during the day either individually or with regular yoga/meditation sessions.

James

SEO Content Specialist

What's the biggest problem your team is solving?

We're increasing trust on our platform in a time where people are less trustful of what they read online. Our goal is to give everyone the information they need to make strong, confident decisions about their medical care.

Sharon

Trust & Safety Manager

How do you collaborate with other teams in the company?

As Marketing Copywriter, I’ve got the unique privilege of partnering across our Email, Product, and Brand teams to help drive marketing initiatives forward. Each day I use the power of language to connect with our audience in interesting and impactful ways. Collaborating with such bright colleagues is a fun, challenging, and exhilarating experience

Jamachia

Marketing Copywriter

What are RealSelf Perks + Benefits

RealSelf Benefits Overview

RealSelf offers a comprehensive benefits package that is very competitive when compared to other similar companies. Employees pay nothing out of pocket for full medical/dental/vision coverage and premiums for dependents are covered at 75%. Many employees take advantage of the physical fitness reimbursement benefit and professional development grant program where they can use the funds for courses, conferences or anything else that would further their career development.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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