Sr Manager, Customer Marketing - Targeting at Expedia Group

| Bellevue
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Expedia

Brand Expedia (BEX) is looking for an experienced, analytically minded marketer to lead the strategy and execution of CRM customer targeting capabilities for BEX globally. The Senior Manager, Customer Marketing will be a key member of the worldwide Outbound marketing team (OBM) responsible for Expedia's global email programs, management of the customer lifecycle and development of emerging marketing channels.

Reporting to the Director, Customer Marketing & Communications, you will, together with a team, run global marketing campaigns following a data-driven scientific process. Campaign management starts with assessment of customer needs; involves collaboration with ecommerce, merchandising, product teams among others in campaign design; uses personalization and data science; and involves rigorous test & learn, campaign analytics and partner reporting with an eye towards automation and global scalability while retaining local relevance. In addition, you will be working with data science resources to leverage machine learning.

Are you a strategic leader with a point of view and a strong collaborator who can balance creativity with keen analytics skills? Are you a bit data obsessed and results focused, able to get things done while constantly striving for better?

What you will do:

Outbound Marketing Strategy:

  • Develop a data-informed understanding of your customer and the travel purchase cycle to inform marketing strategies that match customer needs with BEX capabilities and value propositions
  • You'll collaborate with our Analysts and Data Scientists in the development of predictive models to help present the right value proposition, to the right customer, and the right time
  • Set direction of OBM customer targeting capabilities, define targeting strategy, build requirements & test plans for targeting models
  • You will team with ecommerce, merchandising, and product teams to ensure a cohesive experience for customers across all touch points
  • Assist with the development and testing of email methodologies regarding travel products, pricing, promotional and customer segmentation strategies

Campaign Execution:

  • As a working manager, you'll lead a small team managing global direct marketing campaigns across multiple mediums (e.g. email, sms, push) including targeting requirements, content & creative requests, coordination with legal, localization, operations support, and final reviews/testing
  • Ensure that communications are purposeful, cohesive and locally relevant while achieving operating influence through global scalability
  • You will maintain a backlog of test & learn hypotheses; prioritizing, planning, executing & measuring tests to further enhance the customer experience and grow business value
  • Monitor ongoing campaign performance and report on campaign results

Stakeholder Management:

  • You'll manage relationships with assigned internal partners (e.g. ecommerce, merchandising, product teams) being the face of OBM
  • Ensure cross-team alignment on priorities, efficient knowledge sharing, and collaboration to drive business value
  • Monitoring ongoing channel performance you will provide regular reporting on results with actionable analysis

Marketing Capabilities and Automation:

  • You'll partner with Email Operations to craft new processes and solutions to automate and improve personalization of emails.
  • Develop and scale content sources including integration of internal and external APIs
Who you are:
  • You have an MBA or similar advanced degree demonstrating advanced analytical skills
  • 10+ years’ meaningful experience in direct/database marketing, CRM, ecommerce analytics, data science, CRM, or ecommerce product management
  • You possess the rare combination of creativity, analytical & product management skills
  • Strong analytical and quantitative skills – experience pulling, manipulating, and deriving insight off of data (specific experience with both Expedia Group consumer data and supply data a plus); SQL, Hadoop, Tableau & Qubole experience required
  • You have expertise defining product requirements & development and implementation of complex testing plans
  • You have the ability to influence others & manage people
  • You are a demonstrated self-directed/self-starter capable of highly autonomous work
Why join us:

Expedia Group recognizes our success is dependent on the success of our people. As the world's travel platform, we're made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

Expedia is committed to creating a versatile work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • AWSLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • DB2Databases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • TeradataDatabases

Location

Our new Seattle campus in Interbay is on the beach with sweeping views of the Puget Sound and Cascades.

An Insider's view of Expedia Group

What's something quirky about your company?

Everyone is obsessed with travel…Really! No matter who you are working with or run into in the halls you somehow always land on travel, where you have been, where you want to go or what is the next trip you are planning. Talk about a company with passion!

Laura

Recruiter

What's the biggest problem your team is solving?

In today's world, when you travel, you need things at your fingertips! Imagine you pull up your phone, click a few buttons, type some messages and get the answers to your travel needs quickly. That's what my team and I do - we give customers a rich experience to chat with a virtual assistant on any device and solve their travel problems right away!

Urja

Sr Technology Lead

What makes someone successful on your team?

Accept whatever starting point you have and creatively work with it to organically take a feature area, the team’s culture, and cross-org relationships to the next level. Don’t just take at face value your instructions, but turn every stone to solve user problems with joy and passion. The resulting impact is a sure sign of success.

Lawrence

Senior Technical Program Manager

What are some things you learned at the company?

What got you here today, will not get you there tomorrow. I believe this applies both organizationally and professionally; in order to maintain success, you must continuously evolve, challenge yourself, and take learnings from your mistakes.

Nicholas

Sr. Director, Finance

What are Expedia Group Perks + Benefits

Culture
Volunteer in local community
Day of Caring Volunteer Hours match
Friends outside of work
Eat lunch together
Intracompany committees
Check out our employee resource groups here: https://www.expediagroup.com/about/diversity-inclusion/
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We believe everyone deserves - NEEDS - time away from the office and we encourage employees to take advantage of their paid time off. We offer travel discounts to make it even easier to get out and see the world.

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