Description

Founded in 1999, Blue Nile is Original On-line Jeweler. We are the largest online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are among the highest of all jewelers.  We provide a superior customer experience, extraordinary value and industry leading product quality and style.  We obsess about our customers and are passionate about providing each customer with an amazing experience. 

We embrace a culture of adaptability.  Our teams are committed to innovation, creativity and collaboration. We value hard-work, flexibility and curiosity and collaborate to creatively solve problems, constantly improve and implement meaningful changes.  Our team celebrates achievements and is inspired by success.

The Opportunity

We believe there are moments in life that have great meaning to people, which don’t fall on the calendar of the traditional milestone occasions for gifting. We are here for the daily wins and the big life events alike. We are revitalizing our brand, product and customer experience to drive future growth and leadership.

As Sr. Manager PR you will lead Blue Nile efforts in championing our story among mainstream media, the industry trade and category influencers to drive Blue Nile brand awareness and recognition. The right candidate will drive our strategic approach to PR, advocate and align our program internally and create winning executional programs that capture both media interest and consumer attention.   In addition, you’ll integrate programming that support performance of our ecommerce based business through link building and site authority activities. This position will report to the VP of Brand Marketing.

If you are ready to demonstrate your leadership capabilities in a category centered on “brilliance”, Blue Nile is your place.

Capabilities

• Strategist / Creative Innovator: Define a clear PR / Communication strategy while also being able to translate into creative ideas and approaches to telling the Blue Nile Story.
• Agency Performance Management: Experienced PR agency manager with the ability to develop comprehensive agency strategy directly tied to Blue Nile Company and brand initiatives while driving executional performance.
• Communication: Develop high impact presentations that communicate our strategy, key insights and results with key audiences and senior executives
• Media / Influencer Savvy: Understand the national media landscape including fashion press and are comfortable driving story idea / outcomes with this audience.
• Leadership: Exhibit leadership and influencing skills including the ability to collaborate across multiple stakeholders, drive teams for outcomes and results, manage ambiguity and influence others to enable buy-in and action

Key responsibilities

• Develop the annual strategic PR and communications plan, driving all national PR initiatives Pitch national media on both print and digital product/fashion stories Secure and strategize press for key media outlets.
• Establish Blue Nile as the brand that is revolutionizing the category through a customer centric approach to servicing and supporting our customer’s lifetime jewelry needs.
• Manage annual relationship with agency partners while driving execution to meet agreed upon budget and timelines while both defining and delivering KPIs (Print, Broadcast, on-line and influencer outlets)
• Develop relationships with key editors and fashion press / influences to improve coverage of Blue Nile within the category.

• Lead cross functional relationships with brand, product development and other key departments within the company to identify critical product differentiation for storytelling on both regular business and new products
• Accountable for ensuring key stakeholders (both internal and external) are informed, updated and supportive of direction and plans
• Drive consistency of brand messaging to fashion press both nationally and locally.
• Handles communications with influencers and partners to plan, schedule, execute, and measure influencer programs
• Drive collaboration and programming through our social media channels to ensure integrated

Qualifications

• Highly organized with the ability to juggle multiple priorities and work in a fast paced environment
• Ability to collaborate with and influence internal and external partners
• Self-starter with strong initiative, ownership and accountability for business
• Ability to work efficiently in a high-pressure, fast paced, deadline driven environment
• Highly engaged in the fashion world; continually up on news in the industry to drive ideas for Blue Nile
• An outstanding professional will have... Bachelor s Degree with 7+ years of relevant PR experience
• Working knowledge / experience within social media / influencer marketing.
• Experience in the fashion industry a plus
• Experience with national press required
• Excellent written and verbal communication skills required

What we offer:

• Medical, Dental, and Vision Healthcare Coverage
• 401(k) with Company Match
• Paid Vacation
• Competitive Salaries
• Transportation Allowance
• Employee Discount
• Employee Referral Bonus
• Fitness Center Discount