Sr. Marketing Automation Manager at Expedia Group

| Bellevue
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Expedia

Expedia is one of the largest online travel companies in the world, with an extensive brand portfolio that includes some of the world’s leading online travel brands. Collectively, the Expedia group brands cover virtually every aspect of researching, planning and booking travel. The Expedia portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury. 

Expedia® Lodging Partners Services (LPS) is responsible for building and developing relationships with hotels around the world, to constantly align our product offering to our customers’ demand. With more than 240,000 hotels worldwide, Expedia Lodging Partner Services is driving innovation in the development and management of a highly complex and fast moving inventory.

The Global Partner Marketing (GPM) is a newly formed organization that brings together what were formerly disparate B2B channel marketing functions (email, web, social, and events) into a single entity supported by an in-house creative team. 

We’re in “start-up” mode, aggressively building out our team with ambitious goals to create a world class B2B marketing org that will drive the LPS goals of…

  • Acquisition – adding new hotel partners
  • Engagement – deepening the relationship we have with existing hotel partners
  • Satisfaction – keeping hotel partners happy
  • Efficiency – reducing the sales cycle and taking on tasks to give time back to our sales force (Market Management)

    Position Overview

    The GPM team is investing in Marketo and we’re looking for a Sr. Marketing Automation Manager to be part of a newly forming marketing automation team within GPM. 

    This individual will be critical in helping build out compelling, data driven customer journeys across the hotel partner lifecycle. If you enjoy building from scratch, thrive on turning ambiguity into productivity, and have aptitude for scaling marketing delivery across multiple countries, this role is ideal for you.

    This position will be based in Bellevue, WA and will be one of the first members of our marketing automation and email delivery team. 

    This person will require a deep, subject matter expertise in marketing tools and capabilities with a specific emphasis in Marketo needed to create/configure the following deliverables:

  • Email and registration form templates
  • Automated customer journeys
  • Programming of business rules and marketing triggers
  • Lead scoring
  • Personalization (use of tokens and snippets)
  • Customer contact thresholds

    This role will partner with…

    Data teams to ensure:

  • Requirements for data triggers and formatting are met for successful Marketo consumption and execution

    Reporting/analytics teams to ensure:

  • Appropriate tagging and instrumentation (Munchkin codes, Google Analytics) are implemented to enable marketing attribution

    Content/localization teams to ensure:

  • Content can be staged and rendered correctly in Marketo for seamless delivery

    Web teams to ensure:

  • Registrations forms can be staged on sites to aid with customer data capture

    While this role will focus on the heavy lifting within Marketo needed for program creation, it will also interface with a small offshore team that will be trained on Marketo to aid in cost effective scaling of Marketo programs as well as ad-hoc email delivery.

    Requirements for the role:

  • Bachelor’s degree or equivalent experience in marketing or sales related field.
  • 7-9 years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels.
  • Deep skill set with Marketo or other form of marketing automation solution (Pardot, HubSpot, Unica, etc.)
  • Experience working with localization providers used for global translation and deployment of content.
  • Experience working in complex global organization with frequent interactions between global and field marketing organizations. Working with offshore service providers is a plus.
  • Ability to take marketing concepts/requirements and turn them into high quality build specs for marketing automation programs
  • Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc.
  • Must be able to self-direct and motivate, working independently with little oversight.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Technology we use

  • Engineering
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Location

Our new Seattle campus in Interbay is on the beach with sweeping views of the Puget Sound and Cascades.

An Insider's view of Expedia Group

What's something quirky about your company?

Everyone is obsessed with travel…Really! No matter who you are working with or run into in the halls you somehow always land on travel, where you have been, where you want to go or what is the next trip you are planning. Talk about a company with passion!

Laura

Recruiter

What's the biggest problem your team is solving?

In today's world, when you travel, you need things at your fingertips! Imagine you pull up your phone, click a few buttons, type some messages and get the answers to your travel needs quickly. That's what my team and I do - we give customers a rich experience to chat with a virtual assistant on any device and solve their travel problems right away!

Urja

Sr Technology Lead

What makes someone successful on your team?

Accept whatever starting point you have and creatively work with it to organically take a feature area, the team’s culture, and cross-org relationships to the next level. Don’t just take at face value your instructions, but turn every stone to solve user problems with joy and passion. The resulting impact is a sure sign of success.

Lawrence

Senior Technical Program Manager

What are some things you learned at the company?

What got you here today, will not get you there tomorrow. I believe this applies both organizationally and professionally; in order to maintain success, you must continuously evolve, challenge yourself, and take learnings from your mistakes.

Nicholas

Sr. Director, Finance

What are Expedia Group Perks + Benefits

Culture
Volunteer in local community
Day of Caring Volunteer Hours match
Friends outside of work
Eat lunch together
Intracompany committees
Check out our employee resource groups here: https://www.expediagroup.com/about/diversity-inclusion/
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We believe everyone deserves - NEEDS - time away from the office and we encourage employees to take advantage of their paid time off. We offer travel discounts to make it even easier to get out and see the world.

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