Sr. Marketing Automation Manager

| Seattle
Outreach is the leading sales engagement platform and triples the productivity of sales teams. It empowers them to drive predictable and measurable revenue growth. Outreach makes customer-facing teams more efficient by prioritizing the right activities and scaling customer engagements with automation. With built-in intelligence guiding every action, teams using Outreach work more effectively. By bringing data about prospects and sales activities into a single system of action, the Outreach user’s visibility is improved into what really drives results. 
Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to execute a repeatable playbook, drive collaboration between sales and marketing, and deliver higher revenue per sales rep.

WHAT YOU'LL DO:

  • Own the marketing tech stack by leading the administration and management of integrations, lead routing, field mapping and optimizations of functionalities
  • Troubleshoot and QA workflows, data issues, and other key marketing ops functions
  • Manage the evaluation and implementation of new marketing tech
  • Work daily in Pardot, Outreach, Salesforce, and Bizible to ensure consistent tracking and routing workflows
  • Support the company-wide account prioritization strategy through data modeling and ABM technologies
  • Provide strategic guidance on marketing automation campaigns for customers and internal marketing teams
  • Support the optimization of lead scoring and routing methodology to increase funnel efficiencies and conversion rates
  • Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology
  • Quickly implement projects involving diverse & complex data relationships
  • Manage the lead enrichment strategy for improving the quality of the database (prospect and customer) to enable effective segmentation and profiling
  • Ensure required data is captured at all buyer engagement stages and accurate multi-touch attribution is reported
  • Act as the main point of contact for the marketing team to partner with the revenue operations, BI & Analytics, and InfoSec teams
  • Work with the team to build marketing analytics reporting and develop insights to make recommendations on areas for optimization and improve performance benchmarks.
  • Provide leadership in defining, mapping and documenting key marketing processes

Qualifications

  • 5+ years minimum experience in marketing automation, demand gen or similar role. 
  • 2+ Experience in B2B SaaS marketing, full-funnel operations and working with sales teams preferred
  • Expert user of marketing automation systems (Pardot, Eloqua, Marketo or similar)
  • Proficient user of Salesforce, familiarity with automation rules and triggers a plus
  • Strong analytical skills and ability to understand complex data sets 
  • Proficient user of Excel and other data analysis tools. Tableau or similar is a nice-to-have.
  • Go-Getter: you’re eager, resourceful, and constantly put your problem-solving skills to the test. 
  • Tech Savvy: you utilize the latest tools to make your work as efficient as possible. You have a natural curiosity for the tech industry, and want to be part of high energy and passionate team about to make history
  • Quick: energetic is your baseline and you’re a fast learner. You get excited about and love solving puzzles and take pride in your work
  • Team Player: you strive for greatness, and know that teamwork is the way to get there. You’re a natural leader, and see yourself growing as our team expands 
  • BA/BS degree preferred
  • WHO YOU ARE:
  • Go-Getter: you’re eager, resourceful, and constantly put your problem-solving skills to the test. 
  • Tech Savvy: you utilize the latest tools to make your work as efficient as possible. You have a natural curiosity for the tech industry, and want to be part of high energy and passionate team about to make history
  • Quick: energetic is your baseline and you’re a fast learner. You get excited about and love solving puzzles and take pride in your work
  • Team Player: you strive for greatness, and know that teamwork is the way to get there. You’re a natural leader, and see yourself growing as our team expands 

#LI-CB1
Why You’ll Love It Here
• 100% medical, dental, and vision coverage for full-time employees
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network)
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • Elixir Languages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MySQLDatabases
    • RedisDatabases

Location

Our Lower Queen Anne office is located along the beautiful Elliott Bay waterfront north of Belltown, near Myrtle Edwards Park.

What are Outreach Perks + Benefits

Culture
Volunteer in local community
Outreach organizes quarterly events for employees to volunteer together in the community. We also offer paid time off for volunteer days.
Friends outside of work
Eat lunch together
Intracompany committees
Outreach offers amazing groups such as OWN (Outreach Women's Network), Gals & Sals, and a Diversity & Inclusion committee that offer networking and development opportunities, and host fun events.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
All employees receive a basic life insurance plan at the $100,000 level. Employees can elect voluntary life insurance if they would like additional coverage beyond the $100,000 level.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Outreach offers unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Outreach offers unlimited PTO.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
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