Marketing Automation Manager

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Outreach is the leading sales engagement platform and triples the productivity of sales teams. It empowers them to drive predictable and measurable revenue growth. Outreach makes customer-facing teams more efficient by prioritizing the right activities and scaling customer engagements with automation. With built-in intelligence guiding every action, teams using Outreach work more effectively. By bringing data about prospects and sales activities into a single system of action, the Outreach user’s visibility is improved into what really drives results. 

Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to execute a repeatable playbook, drive collaboration between sales and marketing, and deliver higher revenue per sales rep.

WHAT YOU'LL DO:

  • Own the marketing tech stack by leading the administration and management of integrations, lead routing, field mapping and optimizations of functionalities
  • Troubleshoot and QA workflows, data issues, and other key marketing ops functions
  • Manage the evaluation and implementation of new marketing tech
  • Work daily in Pardot, Outreach, Salesforce, and Bizible to ensure consistent tracking and routing workflows
  • Support the company-wide account prioritization strategy through data modeling and ABM technologies
  • Provide strategic guidance on marketing automation campaigns for customers and internal marketing teams
  • Support the optimization of lead scoring and routing methodology to increase funnel efficiencies and conversion rates
  • Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology
  • Quickly implement projects involving diverse & complex data relationships
  • Manage the lead enrichment strategy for improving the quality of the database (prospect and customer) to enable effective segmentation and profiling
  • Ensure required data is captured at all buyer engagement stages and accurate multi-touch attribution is reported
  • Act as the main point of contact for the marketing team to partner with the revenue operations, BI & Analytics, and InfoSec teams
  • Work with the team to build marketing analytics reporting and develop insights to make recommendations on areas for optimization and improve performance benchmarks.
  • Provide leadership in defining, mapping and documenting key marketing processes

Qualifications

  • 5+ years minimum experience in marketing automation, demand gen or similar role. 
  • 2+ Experience in B2B SaaS marketing, full-funnel operations and working with sales teams preferred
  • Expert user of marketing automation systems (Pardot, Eloqua, Marketo or similar)
  • Proficient user of Salesforce, familiarity with automation rules and triggers a plus
  • Strong analytical skills and ability to understand complex data sets 
  • Proficient user of Excel and other data analysis tools. Tableau or similar is a nice-to-have.
  • Go-Getter: you’re eager, resourceful, and constantly put your problem-solving skills to the test. 
  • Tech Savvy: you utilize the latest tools to make your work as efficient as possible. You have a natural curiosity for the tech industry, and want to be part of high energy and passionate team about to make history
  • Quick: energetic is your baseline and you’re a fast learner. You get excited about and love solving puzzles and take pride in your work
  • Team Player: you strive for greatness, and know that teamwork is the way to get there. You’re a natural leader, and see yourself growing as our team expands 
  • BA/BS degree preferred
  • WHO YOU ARE:

  • Go-Getter: you’re eager, resourceful, and constantly put your problem-solving skills to the test. 
  • Tech Savvy: you utilize the latest tools to make your work as efficient as possible. You have a natural curiosity for the tech industry, and want to be part of high energy and passionate team about to make history
  • Quick: energetic is your baseline and you’re a fast learner. You get excited about and love solving puzzles and take pride in your work
  • Team Player: you strive for greatness, and know that teamwork is the way to get there. You’re a natural leader, and see yourself growing as our team expands 

#LI-CB1

Why You’ll Love It Here

• 100% medical, dental, and vision coverage for full-time employees

• Flexible time off

• 401k to help you save for the future

• Company-organized and personal paid volunteer days to support the community that supports us

• Fun company and team outings because we play just as hard as we work

• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network)

• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents

• Employee referral bonuses to encourage the addition of great new people to the team

• Plus, unlimited snacks and beverages in our kitchen

• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

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Location

Our Lower Queen Anne office is located along the beautiful Elliott Bay waterfront north of Belltown, near Myrtle Edwards Park.

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