Sr Marketing Manager, Transactional Communications

| Bellevue
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Expedia

Sr Marketing Manager, Transactional Communications

Brand Expedia is looking for a customer-centric email communications professional who will be responsible for ensuring that customer communications during the travel (trip) cycle are purposeful and cohesive in a way that helps people go places. The Sr Marketing Manager, Transactional Communications will be a key member of the worldwide customer marketing & communications team and is expected to be a strategic thought leader and strong collaborator, detail oriented and results focused, independently motivated, and above all exude a passion for our customers.

Role Purpose

As part of a team that is accountable for direct to consumer marketing, transactional and service communications, the Sr Marketing Manager, Transactional Communications will help craft the global strategy for event triggered mails (ETMs) and own the execution for this complex automated program. There will be an emphasis on redesigning and globalizing service communication ETMs to better fit the needs of customers with the aim of rolling out best practices globally to both BEX and Comet brands.

This individual will be responsible for the execution, improvement and analysis of Expedia’s transactional communications globally. Working with multiple teams across the organisation including CAPS, Product, Engineering, CX and GCO, the Sr Marketing Manager, Transactional Communications will develop and optimise performance of Expedia’s purchase-triggered emails. In addition they will construct, execute and analyse tests within the global test and learn framework, with the view to rolling these optimizations out globally, sharing learnings about best practices with the Comet brands.

This position is best suited for a highly-driven individual who is both creative and relies on data to make decisions, is a strong communicator, detail oriented, and excited to engage with a variety of different teams across a global company.

General Responsibilities

  • Drive the migration of BEX transaction emails to Ocelot and manage purchase-triggered emails for BEX globally
  • Partner with CAPS to redesign email templates, ensuring emails are cohesive and aligned with current brand guidelines
  • Continuously run tests to improve email performance
  • Monitor performance trends and provide reactive support as required to ensure issues are identified and resolved as quickly as possible
  • Analyse weekly email performance to ensure targets are met and devise strategy to continually optimize/mitigate issues as they arise
  • Work with Product, CX, User Service, Mobile/App and other external teams to provide guidance and support to optimize their content in applicable campaigns

Required Skills & Experience

  • Strong project management skills
  • Ability to produce and interpret analytical data
  • Email marketing experience
  • Desire to constantly find ways of improving the email programme
  • Customer-centric attitude and approach
  • Ability to work with multiple teams globally
  • Strong time management skills
  • Uses creativity to introduce new ideas or improve current campaigns
  • Thorough test and learn ability
  • Uses data and analytical tools effectively to make decisions that align with business needs
  • Excellent communication skills to ensure all stakeholders remain clearly informed

Critical Competencies

  • Analytical: Manage data from various sources to produce coherent and actionable reports
  • Understanding of complex tools: Fast adaption of new tools and the ability to use them to full effect
  • Relationship Management: Working with others in various teams to manage day-to-day fulfilment of email programme
  • Drive for results: Constantly looking for opportunities to improve the channel
  • Innovation: Ability to identify opportunities via thorough analysis and communication with other teams
  • This role is best suited for a positive, highly organised and hard-working individual with excellent analytical and process management skills and a clear understanding of marketing communications

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Our new Seattle campus in Interbay is on the beach with sweeping views of the Puget Sound and Cascades.

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