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Sr Marketing Specialist, Data & Strategy

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

This position reports to:

Manager, Marketing Data Ops & Strategy

Imagine your workday dominated less by emails and spreadsheets and more time given back to you to do your actual job. At ServiceNow, we are making the world of work, work better for people. Our cloud-based platform and products streamline and simplify how work gets done across the enterprise. We are the fastest growing enterprise cloud software company in the world and was recently recognized on Fortune’s Future 50 list (https://fortune.com/future-50/2019/) For us, this is just the start.

We are passionate about our product and we live for our customers. We have high expectations, and a career at ServiceNow means challenging yourself to always be better.

Marketing Operations is the backbone for all of Marketing at ServiceNow. We support our stakeholders by upholding a high standard of operational process and governance across our marketing systems. We strive for constant improvement and ensure there are alignment across teams and departments. 

What you get to do in this role:

· Perform a function and service that is a critical foundation for campaign execution, insights, and advanced analytics – which offers many opportunities for high demand skills development and career growth for high performance achievers!

· Works cross functionally with MDM, Sales Ops, Global campaigns, etc. to analyze account and contact data to identify and recommend a data strategy that will improve velocity through marketing funnel

· Collect, query, standardize, and cleanse structured, and unstructured data used for campaigns and other go to market business initiatives

· Propose solutions and strategies to address business challenges that are revealed during data collect and review

· Technical proficiency with SQL queries for data extraction, analysis, and transformation

· Perform user acceptance testing (UAT) to ensure that proposed system and/or process changes do not negatively impact data quality

· Perform manual data heroics to provide marketing with best quality data

· Manipulate, clean, and visualize data using Tableau, Excel, MySQL and similar tools

· Ensure marketing pipeline attribution and fidelity

· Report and present data hygiene results and root cause findings

Qualifications

To be successful in this role you have:

· 5+ years of experience in Marketing Operations (or related analytics function)

· Bachelor’s Degree required

· Technical proficiency with MS Excel a MUST; formatting, lookup comparisons, formula usage and pivot table summaries

· Proven experience in marketing operations, data analysis and reporting

· Experience with marketing automation tools (Marketo, Eloqua)

· Preferred experience in these areas:

o Dun & Bradstreet organization hierarchy data

o Sales Cycle understanding

o CRM systems, Microsoft Dynamics

o Business Intelligence tools (Tableau, PowerBI)

· Thrives in a fast-paced work environment. Highly organized and detailed approach to handling multiple tasks

· Eager Self-starter, willing to take initiative, well organized and able to connect project objectives with execution details 

· Positive attitude, and growth mindset to be curious about what works, what doesn’t and why

· Excellent communication skills, both written and verbal

· Passion for data and quality! Integrity – “doing the right thing” to protect and preserve our data as a treasured corporate asset


FD21

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

4400 Carillon Point, Floor 4, Kirkland, WA 98033

An Insider's view of ServiceNow

How would you describe the company’s work-life balance?

I am a working mom, and I appreciate the privilege of being able to work from home when I need to adjust my hours. I could be offline for two hours in the middle of the day because there's a school event for my kids. To be able to do so without the pressure of, "Oh my goodness! Now it's going to make me look bad," I don't take that for granted.

Kurdin

Manager, Strategy & Operations

What does your typical day look like?

I work in global cloud services and constantly collaborate with people–every day is different. I could be working on product design, collaborating with folks in other organizations, driving decisions, assessing technology, and talking with customers.

Bill

Distinguished Systems Architect

What does career growth look like on your team?

Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

Vanessa

President, ServiceNow.org

How do your team's ideas influence the company's direction?

In this expanding hybrid world, people conduct millions of transactions on a regular basis, creating more data and processes to manage. So, continuing to offer new solutions, while scaling to the expectations of the modern world, is a challenge we are excited to take on. We are driving new levels of productivity, automation, and innovation.

Pat

Chief Technology Officer

What are some things you learned at the company?

Sometimes, we feel a little self-conscious. We may feel intimated or too shy to share our points of view. But in order to make an impact, we need to be able to trust our voice.

Ying

Director, Product Design

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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