Company Description

What is important to us

Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members and customers. The secret to our success is:

We find joy and purpose in serving others

Making a difference in our members’ and customers’ lives is what we do. Even when it’s hard, we do the right thing for the right reasons.

We are strong individually and together, we’re powerful

Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way.

We roll up our sleeves and get stuff done

Results motivate us. And we aren't afraid of the hard work or tough decisions needed to get us there.

We’re boldly and relentlessly reinventing healthcare

We're curious and act big -- not afraid to knock down barriers or take calculated risks to change the world, one person at a time. 

Accolade at a glance…

Accolade is a personalized health and benefits solution that dramatically improves the experience, outcomes and cost of healthcare for employers, health plans and their members. With a unique blend of compassionate advisors, clinical experts and intelligent technologies, we engage individuals and families in their health, establish trust, and influence their decisions at every stage of care. Accolade connects the widest array of personal health data and programs to present a single point of contact to the most effective health and benefits resources, while coordinating with providers at every step. Accolade consistently achieves 70 and higher Net Promoter Scores, 98% consumer satisfaction ratings, and up to 15% employer cost savings. Accolade has been recognized as one of the nation’s 25 most promising companies by Forbes, a fastest-growing private healthcare company by Inc. 5000, and is consistently rated a Top Workplace across the country. For more information, visit accolade.com.

Job Description

Accolade is looking for a Sr. Manager, Digital Marketing to execute and manage digital advertising programs and roadmap. Reporting to the Director, Digital Marketing, and partnering across marketing, this candidate will create and manage new digital advertising B2B campaigns, deploy bid management optimization strategy and execution, define and launch ad testing and landing page frameworks and prepare digital campaign performance reports. The keys to success in this role are confidence, accountability and a cross functional action-oriented attitude. This role must be West-Coast based.

A day in the life…

· Collaborate and execute cross functionally with marketing team members and stakeholders to achieve project goals and lead gen inquiry targets in a B2B setting.

· Create, own and deploy new digital campaigns (paid search, display banner, paid social, remarketing) utilizing advertising publisher platforms(Google, Bing, Facebook, LinkedIn, and display ABM).

· Develop and research keyword opportunities to build and expand upon existing paid search architecture.

· Develop and report on paid search keyword and ad copy performance optimizing click through rate.

· Work with design and business stakeholders to produce and assess digital advertising landing page testing frameworks, optimizing to conversion rate.

· Define and own digital ad testing frameworks across digital publishers and ad networks.

· Proactively identify and implement other potential campaign improvements, optimizations and digital channel opportunity.

· Manage keyword research tools, competitive analysis, monthly budget management and roadmap planning.

· Work with marketing operations to track and measure digital inquiry creation vs goal within reporting framework and dashboards.

· Create campaign and other digital reporting to illustrate digital program efficacy.

· Monitor new trends in search and other digital advertising channels and make recommendations to marketing and the business.

· Manage new cross functional projects and campaigns from initiation to completion.

· Work with the business stakeholders to define expectation timelines and deliverables of digital campaigns.

· Translate business goals into deliverables.

Qualifications

What we are looking for…

· Bachelor’s Degree in Marketing, Business, or related field & experience.

· 5 yr experience in SEM, Google, Bing, paid social and other digital banner platform channel experience.

· 3-5 yr of strong B2B digital advertising background and experience.

· 3-5 yr familiarity with Google Analytics or other third-party analytics, tag management, and optimization tools.

· 3 yr familiarity with leveraging Salesforce CRM data to develop advertising audiences to influence the buyers journey and pipeline acceleration.

· Strong working knowledge of Microsoft Office other digital marketing tools that enable success.

· Familiarity with BI and data visualization software (Tableau).

· Excellent communications skills to deliver monthly and quarterly performance reporting and other presentation needs.

· Excellent verbal and written communications skills, high degree of professionalism, and strong attention to detail.

· Must have the ability to multitask and work within firm deadlines and ambiguity.

· Prior experience running robust paid search programs.

· Prior experience and knowledge with SEO tools and best practices is a plus.

· Agency experience or experience working with multiple B2B advertisers is a plus.

Additional Information

All your information will be kept confidential according to EEO guidelines.