About the Team:

RealSelf is a customer-obsessed company with a mission to create a world where every investment in modern beauty is Worth It. We help millions of people worldwide make smart, confident decisions by connecting our community of beauty enthusiasts to expert providers, products, and resources.  

Our Marketing Channels team includes paid, earned, and owned channels overall management, including in-house media planning and buying. Collectively, our channels are responsible for fueling the business by driving customer acquisition and engagement and adopting key initiatives (e.g., new category or services launches, driving event registration) through our channels via campaigns & programs that we manage.

About the Role:

We are looking for a Senior Paid Marketing Manager to join the team and help us achieve our next level of global growth. In this management role, you will drive end-to-end paid channels strategies, including existing channels and new channel testing, integration, and expansion. You will manage paid marketing specialists, lead integrated campaign planning, including brand to performance-based campaigns, and have hands-on management (media buying) of a multi-million dollar annual spend.  

The Senior Paid Marketing Manager is always searching for new ways to drive customer and revenue growth through paid channels. You will lead the development and expansion of new and existing paid marketing programs (e.g., Marketing as a Service concept) that we leverage for consumers, providers, and industry partners. All are key to driving business growth.

A successful candidate must be able to work both at the strategic level and be an expert at the tactical level to ensure existing dollars are managed effectively. You live for numbers and quantifiable results, always seeking to drive more - the buck stops with you. This candidate will have a strong understanding of all aspects of the marketing funnel and possess excellent project management and influencing skills to work across multiple teams to achieve success. 

You may be the right fit if you are ready to bring your smarts, tenacity, positivity, and unrelenting drive to succeed. You are energized by solving complex business problems and consistently effective in making high-judgment decisions at a rapid clip. 

The Senior Paid Marketing Manager who joins the team must be customer-obsessed (your bar is high, really high) and appreciate the beauty and aesthetics category.  

If this sounds like you, and you are ready to jump into a fast-paced, high-growth, dynamic tech environment quickly, don’t miss this opportunity!

In this role, you will:

• Manage overall paid marketing spend of $3M+ per year through multiple paid programs and across various campaigns, which run concurrently to meet business goals and stay within budget.
• Develop and evolve paid marketing strategies and execution plans, including lead acquisition, other performance-oriented, and brand awareness campaigns.
• Continually (daily, weekly+) analyze performance across channels, including SEM, Social, Display, etc., to recommend and implement program and campaign optimizations.
• Drive continuous improvement by testing, experimentation, and implementing new creative, A/B, and multivariate test design and optimization.
• Measure and report outperformance across channels against KPIs to the organization, representing your team
• Work with cross-functional teams - including creative, product, sales, community, analytics - to improve creative, landing pages, and paid customer acquisition funnels and conversion.
• Maintain relationships with third-party agencies and channel representatives.
• Personally identify, evaluate, and test new channels
• Mentor and develop 1-2 performance marketing team members.

About you:

• 5+ years of hands-on paid media experience at a manager or lead level, either in-house or agency. 
• Ownership of a 7 figure + annual digital media budget ($200K+/monthly), including the responsibility of reporting and communicating out results with leadership teams
• Paid channels experience including paid search, display, social. Influencer, affiliates, podcasts, and other channels are a plus.
• Experience in consumer (B2C) lead-generation industry, preferred. 
• Expertise in Ad Management tools like Facebook Ads Manager, Google Ads, Microsoft Ads, etc.
• Experience with conversion optimization through landing page development, testing, and ad/funnel optimization.
• Full funnel, demand-to-brand marketing experience with an emphasis on performance marketing.
• Quant-based marketer with superior analytic skills with a relentless optimization mindset to measure the impact and effectiveness of paid marketing spend and make continual improvements. Optimization goes hand in hand with spending.
• Ability to manage multiple projects and deliver work on a deadline.
• Knowledge of the beauty industry is a plus.

Travel: Occasional travel (

Work Environment:

This fully remote role is open to candidates in most U.S. states. Working remotely from a primary residence outside the United States is currently not permitted.

We believe in inclusiveness, equal pay, and giving back. With COVID-19 we have become a more remote and distributed workforce that understands the value of internal connections and collaboration across all teams. 

About RealSelf:

RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make the experience of choosing a procedure and connecting with the right doctor easy, personal, and trusted. Since 2006 our authentic reviews, unbiased ratings, and expert answers from board-certified doctors have helped tens of millions of people explore their options, from skincare to laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors, we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our RealSelf Instagram account to keep up on company updates and learn more about at RealSelf.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.