Sr. Search Engine Marketer

| Seattle
Who we are:
Rover.com connects pet parents with the world’s largest network of pet sitters and dog walkers. On Rover, pet parents can easily discover, book, and manage personalized care for their dogs including pet sitting, dog walking, and doggy day care. Founded in 2011 on the belief that everyone should have the opportunity to experience the unconditional love of a dog, Rover improves and simplifies life for pet parents and the dogs they love.
Our global headquarters are in downtown Seattle, Washington. Our pioneering approach to people and pups alike landed us on the list of World's Most Innovative Companies in 2016 by Fast Company. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. We've been named among Seattle's 'Best Places to Work' in Seattle Business Magazine and the Puget Sound Business Journal for three years running. Needless to say (but we're going to say it anyway)—we love dogs, and we wouldn't dream of going to work without them by our sides. 
Who we're looking for:
We're looking for an experienced technical Search Engine Marketer (Marketing Analyst) to join our growth marketing team. You'll primarily be responsible for managing our paid search marketing as well as supporting other growth marketing initiatives and international expansion. Ideally you'll have already worked with large and sophisticated SEM accounts, and have experience automating reporting and optimizations using Adwords and Bing APIs.
You'll succeed in this role if you have a talent for strategizing and prioritizing projects, as well as the drive and ability to execute at a fast pace while still paying attention to the details. Our growth marketing team strives to be amongst the best there is and we’re looking a smart, enthusiastic SEM manager to help us meet our goals. With the rapid growth thatRover.com has been experiencing, we’re looking for an individual that is excited to take advantage of all the opportunities that come their way, and wants to grow their career along with the company.
Job Responsibilities:
- Monthly billing and accrual process form SEM, as well as assisting in the forecasting of future performance.
- Exploring new partner opportunities and managing current vendor relationships
- Collaborate and assist in developing international ad accounts and campaign management projects
- Create, update, and maintain regular reporting for testing and ongoing performance tracking
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based -on conclusions. Scope of which can be related to keywords, landing pages, ad copy, ad distribution, and device
- Work with a creative team ideating and producing advertising copy to be regularly tested using thoughtful data analysis, learning constantly about how to better message and communicate with our customers
- Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media
- Manage relationships with search engine representatives to take advantage of new offerings, tests as well as acquire ideas for building efficient scale and solicit performance data for program optimization
- Support peers to optimize overall team performance, sharing helpful knowledge and resources, as well as implementing new and improved processes
- Provide senior-level support around competitive presence, marketing strategies and tactical execution.

Responsibilities:

  • Manage a multi-million dollar yearly budget and actively manage paid search campaigns to maximize scale within efficiency targets and monthly budgets
  • Responsible for monthly billing and accrual process form SEM, as well as assisting in the forecasting of future performance
  • Exploring new partner opportunities and managing current vendor relationships
  • Collaborate and assist in developing international ad accounts and campaign management projects
  • Create, update, and maintain regular reporting for testing and ongoing performance
  • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. 
  • Work with a creative team ideating and producing advertising copy to be regularly tested using thoughtful data analysis, learning constantly about how to better message and communicate with our customers
  • Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media
  • Manage relationships with search engine representatives to take advantage of new offerings, tests as well as acquire ideas for building efficient scale and solicit performance data for program optimization
  • Support peers to optimize overall team performance, sharing helpful knowledge and resources, as well as implementing new and improved processes
  • Provide senior-level support around competitive presence, marketing strategies and tactical execution

Requirements:

  • Minimum 3 years (5+ years preferred) of experience in managing large scale SEM accounts. (i.e.: experience in automating bidding, scaling keyword coverage, optimizing account structure, as well as templated ad and landing page testing)
  • Experience managing large media budgets and meeting/exceeding monthly goals for spend, revenue, customer acquisition, and other key performance metrics
  • Comfortable with SQL and have experience querying data tables that join Adwords/Bing API data tables with first party data tables. Other database management skills are a strong plus
  • Experience with responsibilities such as regular reporting, collaborative strategic planning, performance management, and forecasting
  • Experience and proficiency with Google Analytics and/or other website analytics suites
  • Experience managing vendor relationships
  • Demonstrated analytical skills, and very comfortable with spreadsheets (excel and/or sheets)Strong verbal and written communication skills
  • Detail-oriented and highly organized
  • Exhibit enthusiasm, passion, creativity and commitment
  • Bachelor’s Degree in marketing, business, statistics or similar analytical field of study. MBA or Master’s a plus
  • BONUS: The ability to edit or write scripts in order to automate tasks and reporting would be a high value skill for this position

Benefits of working at Rover.com

  • Competitive compensation 
  • 401k
  • Stock options
  • 4 weeks paid time off
  • Competitive benefits package, including medical, dental, and vision insurance
  • Commuter benefits
  • Bring your dog to work (and unlimited puppy time)
  • Doggy benefits, including $1000 toward adopting your first dog
  • Stocked fridges, coffee, soda, and lots of treats (for humans and dogs)
  • Free catered lunches semi-monthly
  • Regular team activities, including happy hours, snow tubing, game nights, and more
  • 50 free dog walks a year

Rover embraces diversity and opposes discrimination. This position is based at Rover HQ in Downtown Seattle. Candidates must be eligible to work in the US.

Read Full Job Description

Location

2101 4th Avenue, Seattle, WA 98121

What are Rover Perks + Benefits

Rover Benefits Overview

Working at Rover has a lot of benefits—and office puppies are just the start. From our home in the heart of downtown Seattle, we’ve built a close-knit team of developers, analysts, marketers, and customer support representatives, and we’re committed to growth, health, and joy across our community.

Dogs
We’ll provide $1000 to help you adopt or foster a dog. And whenever you need to get away, we’ll help cover your dog’s staycation with a Rover sitter.

Health & Welfare
Taking care of yourself and your health comes first. We offer a competitive benefits package that includes medical, dental, vision, life insurance & disability coverage.

Time Off
Family and life events will always trump business. We offer 4 weeks of paid time off annually, as well as 10 paid holidays.

Compensation
We offer competitive compensation as well as stock options, 401K, holiday pay, and pet assistance funds.

Parental Leave
Work shouldn't get in the way of life. That's why we offer 10 weeks of paid parental leave with up to an additional 8 weeks of short term disability pay (60%) to birth mothers.

Treats
Enjoy stocked fridges, coffee, soda, and lots of treats (for humans and dogs). We offer a company lunch two times a month for all employees.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is dog friendly daily, cat friendly daily.

Additional Perks + Benefits

We host a wide variety of events including happy hours, ski trips, art classes, wine tastings and more. Whatever your passion, you’ll find like-minded friends at Rover.

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