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Sr. Segment Marketing Manager

| Seattle

About SkyKick

SkyKick is a fast-growing pioneer in the cloud market and has won numerous awards from Microsoft Partner of the Year to Red Herring Top 100 North America. Our mission is to build SaaS products that solve the IT industry's cloud challenges. Our products are 100% partner channel focused and have helped over 20,000 global partners build successful cloud businesses by making it easy to move, backup, and manage their customers in the cloud. The SkyKick Cloud Automation Platform was recently voted #1 by IT Service Providers for its technical robustness, partner-friendly experience and material impact on partner profitability.

Our culture empowers leaders’ company-wide to develop solutions that are changing expectations. We love the new scale opportunities that come with our growth and would love to share this amazing journey with more passionate people!

We are an international company headquartered in Seattle, WA and as a 100 Best Company in Washington, we offer a competitive comp and benefits package, along with great perks! SkyKick is a proud equal opportunity employer. For more information, visit www.skykick.com.

About the Role

We are in search of a segment marketing manager who is passionate about cloud computing and helping IT solution providers to build more successful cloud businesses.

This is a new role that will focus on developing and executing marketing strategies targeting a specific segment of our wider IT solution provider audience base.

The Segment Marketing role requires you to combine excellent channel marketing, project management, and business development capabilities. In this role you will drive integrated sales and marketing programs that enable specific SkyKick customer segments to accelerate through their use of our platform.

Your role will include:

  1. Creating and /or implementing programs that directly help SkyKick’s community of IT service providers to more rapidly on-board with SkyKick and to achieve greater cloud success through their use of the overall platform. (This may be assigned overall segments of customers, or specific assigned individual customers within a segment)
  2. Collaborating closely with internal sales teams to develop or implement scalable marketing or co-marketing programs that help to both attract and retain new channel partners.
  3. Collaborating closely with internal teams across marketing, support and product, to implement scalable partner enablement programs that accelerate partners’ cloud evolution

To succeed in this role, you will use a mixture of customer-obsession, creativity and relentlessness to drive compelling results for partners. Your excellent communication, collaboration and multi-disciplinary marketing skills, will help IT partners enhance their operations, profitability, end-customer experience, sales and marketing capabilities.

The ideal candidate will have a demonstrated track record of success in partner channel development, displaying an ability to move seamlessly between strategy and the tactical execution of concurrent marketing programs that incorporate a variety of marketing and sales disciplines.


 Planning, Strategy & Analytics

  • Develop or co-develop strategic marketing plans for specific SkyKick customers or customer segments that use best practices, historical data and customer insight
  • Plan or participate in monthly, quarterly and other business reviews related to focus customers / segments
  • Keep abreast of channel / industry news, partner ecosystem business models, competitive landscape and beyond
  • Track effectiveness of all assigned channel marketing programs, measuring results and sharing success with cross-functional partners
  • Collaborate across teams to acquire and share insights that drive actions to improve programs and tactics
  • Prepares insights and reports to contribute to operations and business reviews

 Execution, Programs & Systems

  • Implement thru-partner marketing activities / playbooks across focus customers / customer segments in collaboration with in-house and external partner teams
  • Contribute to the refinement of partner acceleration playbooks and activities based on what’s most effective.
  • Drive relationships with assigned customers, in tandem with partner teams in business development and sales
  • Adapt or develop content and marketing materials for focus customer segments
  • Act as an additional voice of the customer / customer segment within the marketing org
  • Provide or support training and support on SkyKick platform, tools and programs for partners
  • Drive implementation of platforms for scalable distribution of partner enablement materials, and the ongoing management of those materials
  • Collaborate with internal marketing and external teams to support partner events
  • Manage or collaborate on management of partner lead generation programs
  • Manage channel partner awards and incentive / loyalty programs
  • Create or contribute to scalable structures and processes in partner marketing management 

About You / Key Skills

  • 5 - 8 years of Marketing Experience
  • 3+ years working in a Partner / Channel Marketing capacity in the B2B Technology space
  • Demonstrated ability to design, plan, implement and measure marketing campaigns & programs
  • Ability to communicate effectively and collaborate with various stakeholders internally and externally
  • Very strong presentation skills
  • Demonstrated partner management and business development experience
  • Prior alliance marketing experience with high-value partners strongly preferred, including demonstrated ability to land content, campaigns and initiatives with customers / partners to drive results
  • Highly analytical and comfortable working with data. Experience working in Excel, and BI programs preferred.
  • Detail-orientation, time / project-management skills and demonstrated ability to manage multiple concurrent projects
  • Budget management experience
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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • Microsoft StackLanguages
    • Microsoft SQL ServerDatabases


We sit in Lower Queen Anne, blocks from the Space Needle and steps away from the Queen Anne Beer Hall.

An Insider's view of SkyKick

What are some social events your company does?

We work hard, play hard. Leadership recognizes the unique contribution each employee makes at SkyKick, which is why throughout the year our employees and company success are celebrated and thanked with various social events, happy hours, and holiday events. My favorite has to be our Summer bash.


Event & Community Marketing Manager

What does your typical day look like?

I enjoy the variety of work that comes with being a full stack developer. One day I’m implementing elegant user interfaces along side our design team and another day I’m squeezing memory optimizations out of a distributed microservice.


Software Engineer

How has your career grown since starting at the company?

When I first joined SkyKick in 2015 I was hired as an Agile Consultant to help figure out a flexible process for software development. Fast forward to today, I am the Director of Engineering- QA- where I oversee Quality Assurance, Agile Coaches and the release process.


Director of Engineering - QA

What kinds of technical challenges do you and your team face?

Because every migration project is unique, partners can run into challenges and complexities with unfamiliar migration scenarios. Helping partners identify, prepare for, and resolve potential issues with these migration projects can be challenging, but is always the most rewarding part of what we do.


SkyKick Account Manager (SAM)

What are SkyKick Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
100% paid premiums for the employee
Retirement & Stock Options Benefits
Company Equity
Yes you are an owner!
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Transit reimbursement up to 200.00/month OR Paid Parking
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
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