Sr. SEO Content Strategist

| Seattle

About the Role: 

RealSelf’s content team seeks an experienced, results-driven SEO Content Strategist. In this hands-on role, you’ll give our content creators the strategic and tactical recommendations and best-in-class examples they need to dramatically raise our brand’s organic search profile, attract more of our target consumers, and deliver on their expectations. Now is a perfect time to join our team, because we’re in the early stages of scaling a disruptive new beauty editorial site and creating innovative new consumer resources.

This role gives you an opportunity to make a big difference in the company and help millions of people make smart, confident beauty decisions.

In This Role, You Will:

  • Optimize all RealSelf-authored content for search and help the team make proactive, data-driven decisions.
  • Stay on the cutting edge of SEO best practices and algorithm updates. Regularly dig into data and competitive landscape to find content gaps, identify opportunities and propose new recommendations and experiments.
  • Lead by example by writing (from meta descriptions to H1s to longer form drafts), optimizing, assessing impact, and rapidly iterating.
  • Dive deep on keyword research.
  • Provide SEO briefs to writers and conduct SEO review of final product.
  • Train our content creators in scalable ways to implement your recommendations for maximum impact.
  • Stay on top of news trends and develop news strategies for maximum SEO impact. 
  • Partner with our product and analytics teams to assess the impact of content optimization work, guide the technical roadmap and develop strategies to iterate on success.

Other duties, responsibilities and activities may change or be assigned at any time with or without notice.


Skills:

  • The ability to turn your deep understanding of SEO best practices, analytics, and digital content strategy into actionable recommendations for our team
  • Equally adept at diving deep into research and staying focused on the big picture
  • Ability to create actionable recommendations from data insights
  • Ability to juggle multiple projects at once and consistently hit deadlines
  • Proactive, solutions-oriented approach
  • Strong attention to detail and self-motivated work ethic
  • A willingness to learn the relevant nuances of aesthetics
  • An aptitude for collaboration across multiple teams

Required experience:

  • 3+ years of SEO content strategy experience in a daily digital publishing environment
  • A proven track record of successfully driving improvements in organic search traffic through content optimization


Travel:

Travel is not anticipated for this role

Work Environment:

The RealSelf office sits in a historic Pioneer Square building. Employees also have the option to bring their dogs to work!

About RealSelf:
RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make it easy to get the information and deep support needed to make confident purchase decisions. Since 2006 our authentic stories, unbiased ratings, and expert answers from board-certified doctors have helped millions of people explore treatments and decisions that range from laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our realselflife Instagram account to keep up on company updates and learn more about life at RealSelf.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • AngularJSFrameworks
    • CakePHPFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • SalesforceCRM
    • Outreach.ioEmail
    • MarketoLead Gen

Location

We are in Seattle's original neighborhood that boasts trendy coffee shops, art galleries, and restaurants. Easy to commute to via public transit.

An Insider's view of RealSelf

What's the biggest problem your team is solving?

We're increasing trust on our platform in a time where people are less trustful of what they read online. Our goal is to give everyone the information they need to make strong, confident decisions about their medical care.

Sharon

Trust & Safety Manager

How does the company support your career growth?

Goal-tracking tools and resources at RealSelf keep me accountable and focused on results. The mentorship program and professional development grant also allowed me to learn new skills I can apply to my role. But nothing beats the amazing people at RealSelf–my manager truly cares about how I'm growing and how best she can support my ideas.

Geri

Sr. Community Manager

How do you collaborate with other teams in the company?

As Marketing Copywriter, I’ve got the unique privilege of partnering across our Email, Product, and Brand teams to help drive marketing initiatives forward. Each day I use the power of language to connect with our audience in interesting and impactful ways. Collaborating with such bright colleagues is a fun, challenging, and exhilarating experience

Jamachia

Marketing Copywriter

What are RealSelf Perks + Benefits

RealSelf Benefits Overview

RealSelf offers a comprehensive benefits package that is very competitive when compared to other similar companies. Employees pay nothing out of pocket for full medical/dental/vision coverage and premiums for dependents are covered at 75%. Many employees take advantage of the physical fitness reimbursement benefit and professional development grant program where they can use the funds for courses, conferences or anything else that would further their career development.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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