Vice President of Customer Marketing at Outreach

| Seattle
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As Vice President of Customer Marketing you will be responsible for architecting initiatives that increase customer value and inspire advocacy. Reporting to the CMO, this role will be a catalyst for growth and retention. You will be accountable for driving customer engagement, expansion, and retention. At the foundation of this role is the understanding that delighted customers want to buy more, so our first priorities are helping our customers become wildly successful through the use of our solutions. Building trust, earning engagement, and cultivating a thriving community of loyal advocates are key to your success.

You are an innovative thinker who deeply understands the levers available to drive customer growth and knows how to partner across an organization to deliver results. You will build the strategy, framework, and plan for the customer marketing organization. You'll be defining customer segments, key messaging, and product engagement strategies that align with our company goals and new product launch roadmap. Your team will map and deliver programs across customer journeys that engage our target audiences at the right time with the right messages into the right experiences. You will partner across the company to drive improvement in the customer experience. This requires having curiosity about our target audiences and why they engage with us, using a data-driven process to optimize and improve our results, and having a passion to achieve our goals. 

You are an attractor and cultivator of talent. And you are able to balance short, mid, and longer term goals to build an engine for customer growth that serves the business today and sets the foundation for future success and scale.

Location: This is a remote role and are open to anywhere in the US.

Your Daily Adventures Will Include:

  • Operationalizing customer obsession to drive customer expansion through growth marketing programs. Your team will design the expansion strategy and orchestrate the development, execution, and optimization of customer growth campaigns to increase the number of different persona and teams using Outreach to accomplish their jobs, and to expand the number of sales executives in current customers depending on Outreach to hit their goals. Success will look like increasing pipeline generation within the current customer base, faster time to first expansion, and proliferation of Outreach across persona and teams.
  • Ensuring robust adoption of Outreach's innovations. Your team will ensure that customers are excited about Outreach's pace of innovation and become change advocates to help transform their revenue organizations with new capabilities and products as soon as they become available. Your team will spearhead new product launches into the customer base and run customer marketing programs to drive cross-sell opportunities. Success will look like strong utilization of new solutions and accelerating cross-sell product pipeline generation.
  • Strengthening customer relationships and community engagement. Your team will turn new customers into raving fans through customer engagement programs, spanning from onboarding through renewal, such as our Sales Professional Community, customer events, thought leadership and how-to content experiences, ambassador program, and executive advisory boards. Success will look like shorter customer time to realized value, stronger customer satisfaction, and higher retention rates.
  • Telling the Outreach story through customer successes. Your team will put customers out in front across all marketing channels. Success will be amplifying the business value and transformative impact of Outreach's solutions through marquee customer stories across web, PR, social, events, and other content marketing programs.
  • Dominating the leader quadrant and rankings in third party review websites. Your team will invigorate the customer evidence and reference program to support Outreach's growth and reputation objectives. Success will be maintaining a deep customer reference database and achieving top rankings by driving a healthy volume of customers to advocate for Outreach in reputable third party review sites.

Qualifications:

  • 13+ years of growth marketing experience and/or customer marketing experience
  • Experience building, leading, and cultivating high-performance growth marketing teams
  • Creates a work environment that celebrates diversity, equity & inclusion, and drives execution for Outreach programs that drive meaningful change.
  • A track record of building and using technologically-advanced and data-driven systems to grow a business
  • Highly strategic yet hands-on, able to balance long term strategy with short term results
  • A good partner to other marketing functions, sales, customer success, product engineering and finance
  • Exceptional leadership and communication skills; an inspiring leader that can scale and manage a high-impact team
  • Brings a systems-thinking approach to bear and can build and use frameworks that enable the team to scale effectively and bring consistency across the business
  • Bachelor's degree required

About Outreach

Outreach is the number one sales engagement platform with the largest customer base and industry-leading usage. Outreach helps companies dramatically increase productivity and drive smarter, more insightful engagement with their customers. A commissioned Forrester study highlights how the company provides customers with an industry-leading ROI of 387 percent over three years and a payback period of fewer than three months since initial investment. 

Outreach’s culture is what truly sets the company apart. We were just voted one of the happiest companies in the U.S. by Comparably (along with one of the best for work/life balance, benefits, best leadership teams, and best CEO for women and diversity). We also made Inc.’s Best Places to Work for the third year in a row. Outreach's great workplace culture has also been recognized in Seattle Business Magazine's 100 Best Companies to Work For and the Puget Sound Business Journal's Best Places to Work in Washington. Its exceptional growth was recognized by Deloitte last year, receiving the prestigious Technology Fast 500 award, which ranked Outreach the fourth fastest-growing technology company in North America. Outreach was also named to the Forbes' Cloud 100 and LinkedIn's Top Startups list and recently was ranked number one in G2s “Best Products for Sales.”

Visit https://www.outreach.io/company/working-at-outreach to learn more.

#LI-Remote

Why You’ll Love It Here

• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings (or virtual events these days!) because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen (once we're back in the office, that is!)
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • Elixir Languages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MySQLDatabases
    • RedisDatabases

Location

Our Lower Queen Anne office is located along the beautiful Elliott Bay waterfront north of Belltown, near Myrtle Edwards Park.

What are Outreach Perks + Benefits

Outreach Benefits Overview

At Outreach, we believe in taking care of our employees as whole people, and our benefits and perks reflect that value. We offer benefits and perks such as flexible time off, a 401k to help save for the future, employee resource groups, and Diversity, Equity, and Inclusion trainings. Our wellness benefits include a generous medical, dental, and vision package for full-time employees and their dependents, access to our EAP (Employee Assistance Program), mental health supports, and FSA and DCFSA options. For new parents, we offer a parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course.

Culture
Volunteer in local community
Outreach organizes quarterly events for employees to volunteer together in the community. We also offer paid time off for volunteer days.
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Outreach's leadership team is highly diverse, reflects our commitment to diversity and inclusion, and is focused on continuous improvement of our DEI initiatives.
Unconscious bias training
We offer DEI trainings to help facilitate understanding of issues surrounding equity and inclusion, including unconscious bias.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Employee Resource Groups such as Outreach Womxn's Network (OWN) and others that exist to support employees from underrepresented populations are supported from the top down at Outreach.
Hiring Practices that Promote Diversity
Outreach provides training to encourage diverse hiring and the Recruiting Team is constantly searching for innovative ways to reach a diverse population of candidates.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
All employees receive a basic life insurance plan at the $100,000 level. Employees can elect voluntary life insurance if they would like additional coverage beyond the $100,000 level.
Wellness Programs
Outreach's EAP (Employee Assistance Program) offers free, confidential counseling, 24-hour crisis telephone counseling, addiction support, etc.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Outreach provides flexible start and end times, as well as flexible Friday schedules.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Outreach offers unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Outreach offers unlimited PTO.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
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