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VP of Marketing

| Bellevue


Seagull Scientific has always done one thing—and done it exceptionally well. Its BarTender® software transforms information into labels, barcodes, RFID tags, smartcards, and documents that drive business and improve safety, security, efficiency and compliance.

Headquartered in Bellevue, Washington, with branch offices in Madrid, Taipei, and Tokyo, Seagull Scientific's software is used in more than 150 countries and across virtually every industry. For more information about Seagull Scientific, please visit www.bartendersoftware.com.

This position is located in Bellevue Washington.


As the VP of Marketing, and an integral member of our leadership team, you will own the development of our Company's global strategy for advertising and branding as well as consumer outreach.


You are an elite marketing strategist and leader who drives global demand for products to the next level. As a leader and coach, you motivate your teams and hold them to high standards. You are passionate about developing people and achieving goals. Your outstanding creativity, management, and writing skills will be essential to your success.


Working directly for the CEO, and partnering with Sales and Product Development, your team is expected to produce top line results -- with marketing efforts raising brand awareness, recognition and loyalty that will ultimately lead to increased sales.

  • Lead and direct all marketing activities for the US and global regional offices.
  • Evaluate strengths and weaknesses of current marketing strategies and propose marketing initiatives to reach our goals and drive the Company’s future market position.
  • Lead a marketing culture of trust, commitment and accountability that is focused on results.
  • Manage marketing processes and performance, focusing on best-in-class results that position the Company and our brand in the marketplace.
  • Monitor competitive market activity and provide strategic feedback and recommendations.
  • Ensure compliance with Seagull’s business standards and practices.
  • Quickly become an expert with our software and marketplace.
  • Analyze our competitors’ marketing positions and programs.
  • Manage in-house marketing staff and outside contractors to successfully implement marketing strategies.
  • Responsible for the development and execution of corporate messaging, public relations, internal communications, social media campaigns, storytelling, brand positioning, webcasting, and announcements.
  • Partner with Sales and Business Development to navigate complex customer groups and channels to build marketing resources and related tools.
  • Support “big idea” strategic thinking to enhance our brand equities while supporting our company culture, direction and objectives.
  • Manage the marketing team’s timely authoring, updating and translating of all marketing materials.
  • Seek out and develop new and increased cooperative marketing opportunities with key strategic partners.
  • Work with Sales to define case study candidates most relevant to our growth strategies and ensure development of the appropriate white paper documents.
  • Oversee the design, operation and performance of our web site, digital marketing and selling tools, and related e-commerce tools and applications to support our sales.
  • Spearhead the research and development of relevant material for the website.
  • Select and manage videographers capable of producing professional quality case study videos.
  • Review performance and recommend annual adjustments for your team members.
  • Own any marketing-related hiring processes.
  • Travel up to 10%, globally.


  • Minimum 10 years of progressively responsible experience marketing high-tech products.
  • Minimum 5 years marketing management experience, with 3 years in senior marketing leadership.
  • Successful track record evaluating, choosing and working with independent contractors.
  • Highly effective senior leader with a proven track record of building and motivating strong teams and leading others at manager level and above.
  • Experience managing comprehensive strategic marketing and communications programs, as well as media relations, to advance the company’s mission and goals.
  • Expert understanding of marketing and e-commerce, with a natural curiosity for keeping up with rapid changes in our industry and customer preferences and expectations.
  • Experience managing marketing campaigns and customer outreach via existing and emerging social media sites as well as through traditional channels.
  • Superior technical knowledge, especially regarding enterprise software and supply chain management.
  • Exceptional professional ethics and strong work principles, with a high level of business acumen.
  • Energetic, flexible and collaborative, with the demonstrated ability to positively and productively impact and influence, both strategically and tactically.
  • Demonstrated success in working globally.
  • Outstanding communication and interpersonal skills, including excellent peer relationship skills.
  • First-rate art direction skills, including outstanding attention to detail.
  • Strong client facing skills.
  • Experience in project development.
  • Assertive and action-oriented with strategic planning skills.
  • Software, barcode, auto-id or printer manufacturer experience a plus.
  • Marketing or technical experience with enterprise software systems highly desirable.


  • Bachelor’s degree in marketing, business administration, international business or equivalent work experience.


  • This is a full-time position
  • At this time, we are looking at local candidates only, as we are not offering relocation packages
  • Ability to provide documentation that proves authorization to work in the US without visa sponsorship


  • Excellent medical, dental, and vision plan
  • 401K with 100% employer matching up to 3.0% with a 3-year vesting period
  • Competitive PTO Package
  • Paid company holidays
  • Competitive salary
  • On-site fitness center and deli
  • Free parking or transportation subsidy (ORCA)
  • Tuition-reimbursement benefits
  • Company-paid life insurance, short term and long-term disability benefits
  • Access to green space and Bellevue Open Space Trail System
  • Fun staff and team-building activities—anniversary party, lunches and seasonal events


We are fair, we are passionate, we appreciate excellence and we act as a team. We offer a dynamic, culturally diverse and fun environment in which people with energy, creativity and passion work together to deliver amazing product experiences for our customers. You will be part of a team where your insights and ideas are valued.


Seagull Scientific has a company culture that respects a diverse and unified team from a range of backgrounds whose different perspectives enrich our business. Everyone at Seagull is treated fairly, with respect, and is encouraged to voice their opinion.


Seagull Scientific Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • SqlLanguages
    • jQueryLibraries
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    • Microsoft DynamicsCRM
    • ClickDimensionsEmail


Bellevue is the third-largest city in the Seattle metropolitan area. In 2014, it was ranked as the 2nd best place to live by USA Today.

An Insider's view of Seagull Scientific

What’s the vibe like in the office?

The atmosphere at Seagull is the perfect blend of laid back and professional. Everyone encourages and supports one another, and if you are ever in need of guidance, there is someone willing to help you. The flexibility at Seagull provides a great place to grow and learn as a professional and allows you to best utilize your talents and soar.


Channel Sales Representative

How do you collaborate with other teams in the company?

I head up the Orders Team and we sit directly between Tech Support and Sales. All three departments collaborate constantly throughout the day by means of real-time online collaboration, emails, calls, talking over the walls, and physically walking over to each other for more in-depth problem-solving. We work hard to ensure all issues are addressed.


Senior Order Administrator

How does the company support your career growth?

Seagull helped me to achieve the education I wanted by having a flexible work schedule and an education reimbursement policy in place.


Senior Program Manager

How do you empower your team to be more creative?

Knowledge, training and trust: For teams to be successful, they need to understand issues and have resources to respond. By providing team members with training, they can develop technical knowledge and expertise to address issues. By trusting them to own projects, they gain the courage to achieve more than they might otherwise.


VP of Finance

What unique initiatives do you have that encourage innovation?

One of my biggest accomplishments is actually starting the Business Reporting team here. I started in tech support and began to notice a need for reporting. Being on the team has allowed not only myself but the rest of our company to see "the bigger picture".


Business Reporting Manager

What are Seagull Scientific Perks + Benefits

Seagull Scientific Benefits Overview

US benefits include:

Flexible work hours and a casual work environment
Free parking or transportation assistance if you take the bus
Generous PTO policy (21 days PTO for a new hire)
Comprehensive medical/dental/vision insurance
Employee wellness programs; Employee assistance program
Company paid life insurance, short and long-term disability
401(k) with 100% company match to 3%
On-site fitness center and deli
Annual party, summer picnic, theme events and much more!

Eat lunch together
Intracompany committees
Social Committee Lunchroom Committee Fitness Groups: planking, walking, yoga, basketball, racquetball
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Seagull Scientific employees can contribute up to $2700 max annually to their FSA (per IRS federal regulations). Dependent Care FSA- employees can contribute up to $5000 max annually per household.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Company sponsored family events
Seagull Scientific Inc. sponsors family oriented events annually.
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Promote from within
Continuing Education stipend
We offer $5250 annualy for continuing education.
Paid industry certifications

Additional Perks + Benefits

Creating and supporting the most trusted software in our industry takes the best people. We hire carefully, then provide opportunities for professional growth while never forgetting that our people have lives outside of work.

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