VP of Marketing at Karat

| Seattle
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Interviewing is a universal experience, but it is no one’s full-time job

Interviews are the connective tissue between people and new career opportunities. The interview is a universal experience to get a new job, but yet, it has never been recognized as its own discipline. In fact, the vast majority of people conducting interviews receive no formal training on how to do effective interviews.

Karat is the market leader in Interview Engineering

At Karat, our mission is to make every interview predictive, fair, and enjoyable. To do so, we created and established the category of Interview Engineering. 

Karat conducts technical interviews on behalf of organizations hiring software engineers. We do this through a community of Interview Engineers who are equipped with Karat's interviewing infrastructure, battle-tested questions, and data-informed best practices. The result is highly predictive and fair interviews at scale where candidates truly enjoy their experience. Karat has amassed the largest, most robust dataset of structured-interview intelligence to produce never-before-seen hiring analytics. 

Founded in 2014, Karat is a privately held and venture-funded company based in Seattle. Key clients include Pinterest, Wayfair, Intuit, and Blue Cross Blue Shield. Karat is in a period of hyper-growth and tripling revenue year over year, as we realize incredible demand for our solution. 

VP Marketing, Karat

To accelerate Karat’s growth, the company seeks a VP Marketing to join the company’s Executive Team in Seattle, WA. 

The VP Marketing will lead the creation of a new category -- Interview Engineering. The ideal candidate will have experience in category development and building a brand for an enterprise solution with high ACVs and deep partnerships.

Karat’s impact resonates with different audiences—engineering leaders (CTOs, VPEs) can free current developers from interviews and meet their hiring goals; HR leaders access rich data about their talent pool and hiring practices; job candidates are assured a fair and professional interview experience; and Interview Engineers hone their skills and build an interviewing business on their schedule. The VP Marketing will develop strategies to engage and educate these audiences on Karat’s unique model. In doing so, our aim is to accelerate the virality and adoption of the solution as the industry standard in technical interviewing.

The VP Marketing will build and lead a team of communications, content marketing, product marketing, developer relations, events, employer brand, and integrated marketing professionals. 

  • Define the category of Interview Engineering through coordinated press, analyst, and marketing activities
  • Accelerate Karat’s expansion into international markets and large (non-technology) enterprises
  • Build a pipeline to fuel sales at Karat and report on pipeline health
  • Inform the direction of Karat’s product roadmap based on direct interactions with customers
  • Position Karat as a thought leader on engineering hiring with CXOs, leveraging our unique cross-industry dataset 
  • Cultivate our network of Interview Engineers to make each individual an effective brand ambassador
  • Engage as a member of the company’s leadership team 
Experience and Leadership Capability

Given the current and anticipated growth, the VP Marketing is a high visibility position for Karat both internally and externally. The mandate calls for a company builder, exceptional storyteller, and brand architect.


The VP Marketing must:


  • Thrive in a fast-paced, high growth environment 
  • Have deep experience in building brands via communications or product marketing functions with a minimum of 15 years of work experience
  • Understand the developer ecosystem and create messaging that appeals to this audience
  • Understand marketing for high ACV enterprise solutions

Be accountable for KPIs measuring brand awareness, Interview Engineer community development, pipeline, and revenue

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases


The University District is a relaxed area with casual hangouts and a youthful feel. Plus, the office is easy to get to by bus and link light rail.

An Insider's view of Karat

How would you describe the company’s work-life balance?

We're passionate about what we do, but know how to turn off at the end of the day. Come here to work hard, build great trusted relationships, learn, and also to be recognized as a person with interests both in and out of the office, with plenty of work-life balance.

Gordie Hanrahan

Director of Communications

What are Karat Perks + Benefits

Karat Benefits Overview

Have a Voice
Everyone at Karat has a seat at the table, so you can be free to speak your mind and know you'll be heard.

Meaningful Equity
You'll be making an impact here, so you get a fair stake in our success too.

Unlimited Time Off
Take the time you need to do your best work and live your best life.

Health + Wellness
We got you covered: 100% of your health, dental, and vision insurance.

Equipped for Success
We'll set you up with a new MacBook Pro + monitor and whatever other gear you need.

Flexible Work Environment
Work from wherever you like, whether that's at our Seattle headquarters or your home office.

Save for your retirement the smart and simple way.

Volunteer in Local Community
Friends Outside of Work
Eat Lunch Together
Daily Stand-up
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Employees get free lunch on Tuesday and Thursday.
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
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