Seattle, WA

VP, Marketing at PitchBook (Seattle, WA)

| Seattle
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At PitchBook we work to provide global professionals with comprehensive data on the entire venture capital, private equity and M&A landscape so they can discover and execute opportunities with confidence. We credit our success and rapid growth to our cutting-edge products, customer centered attitude and ability to embrace and drive change.
In just over a decade, PitchBook has reached over 2,100 global employees with offices worldwide, and we're not slowing down! Consistently recognized as a Best Place to Work, our culture is at the heart of our success and is driven by excellence, inclusion and fun. At PitchBook we're committed to fostering an open and collaborative work environment.
About the Role:
PitchBook is a research firm that will double revenue, approaching $1B, in the next five years by serving active investors worldwide. Customers rely on us for a central, easy-to-use platform that provides access to the broadest and most powerful collection of data and trusted insights on the private and public markets. Since 2007, PitchBook has experienced a 675% increase in customer growth and a compounded annual growth rate of 55%. We continue to operate in high growth mode and as a result, we're seeking a marketing leader to fuel our continued growth and build for the future.
This role will help position PitchBook for the next phase of growth by leading our global team of 70+ marketers. This team is focused on serving customers, driving growth through lead generation and development, building the PitchBook brand, evolving our robust marketing technology/digital experience and continuing to innovate on behalf of our customers and internal teams.
The Marketing team's impact will be measured by increases in brand awareness, pipeline contribution to New Sales and Customer Success, product adoption and engagement as well as retention and expansion of our client base. PitchBook is a SaaS business and success metrics will be based on ensuring a healthy customer acquisition cost to lifetime value ratio and supporting SaaS metrics.
Reporting to the COO, you will be a member of PitchBook's executive leadership team partnering closely with leadership in New Sales, Customer Success, People, Product, Data Operations and Finance. Your immediate team will include Demand Generation, Brand, Corporate Communication including internal and public relations, Internal Creative Agency, Events, Marketing Operations and Analysis, Product Marketing and Customer Marketing.
You will need to become an expert in the private equity, venture capital and M&A space, understanding our client's needs and how we serve them. You will be successful in this role if you are data-driven, have extensive experience in demand generation and developing leads to support our New Sales and Customer Success teams and are excited to serve and engage with our customers while leading by example and setting a vision for your team.
Primary Job Responsibilities:
  • Growth Driver 
    • You will partner closely with Sales and Customer Success to create and manage our growth plan including short and long-range planning, quarterly and annual lead and opportunity creation targets and quarterly department OKRs to ensure continued business growth
    • You will oversee all marketing teams/budgets, analytics and ROI measurement 
  • Customer Champion
    • You will help align the organization around our customers using data, insights and analytics to deliver a high-touch, white-glove customer experience from the initial sales and marketing contact through multiple years of renewals
    • You will be responsible for all sales enablement, product release and launch communications, product adoption and customer marketing (onboarding, retention and expansion programs)
  • Brand
    • PitchBook brand awareness ranks second to Bloomberg in the addressable market we serve. You will act as both architect and steward of the brand, creating awareness programs that continue to position PitchBook as a market leader to increase both aided and unaided awareness
  • Capability Builder
    • PitchBook's tech stack has driven significant growth since our inception. You will evolve our robust marketing capabilities (technology, digital expertise, customer data and insights, data analytics) to help the organization achieve our goal of doubling the business in the next 5 years 
  • Innovation Catalyst
    • Two of PitchBook's core values are Embrace and Drive Change and Focus on Focus. You will apply these values to focus the marketing teams on the programs that create impact and deliver on the plan. Doing so will require continued evolution, testing and innovation to reach customers in new ways. You will need to continually measure program effectiveness and explore new ways of communicating internally and externally as the company continues to grow and expand
Skills and Qualifications: 
  • Hands-on, strategic leader with experience building, mentoring, coaching and scaling a large team
  • You must be able to develop a deep understanding of the PitchBook product and use cases and the PitchBook client base, specifically the private financial markets
  • Demonstrated experience driving brand, public relations, SEO, social, demand generation, product marketing and strategic partnership programs
  • You must be driven by excellence, highly organized, intelligent, self-motivated and have a proven ability to work in a fast-paced team environment
  • Exceptional ROI-tracking skills, able to understand what is – or isn't – working and act on those insights
  • 20+ years of marketing experience. This is a senior management role requiring excellent people and management skills to partner with executive leadership, team members, colleagues, cross-functional teams and third parties. Servant leader. Team player! 
If you are ready to start the conversation about how you might contribute to all the happenings at PitchBook, submit your resume today! PitchBook appreciates and respects diversity, and as such, we are an equal opportunity employer.
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Where we are

Located just blocks away from Pike Place Market and historic Pioneer Square, our headquarters boast stunning mountain views

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MariaDBDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • heapAnalytics
    • AxureDesign
    • InVisionDesign
    • SketchDesign
    • zeplinDesign
    • principleDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WistiaCMS
    • CerosCMS
    • UnbounceCMS
    • SalesforceCRM
    • HighspotCRM
    • BizibleCRM
    • OutreachEmail
    • MarketoLead Gen
    • Sprout SocialLead Gen
    • Chili PiperLead Gen

What are PitchBook Perks + Benefits

PitchBook Benefits Overview

Health and wellness: We offer health and life insurance, generous time off and paid parental leave, retirement plans with a substantial company contribution, transportation assistance, and more.

Career development: We offer VC, PE, and M&A industry training, tuition reimbursement programs, annual education stipend, and more.

Good vibes: We offer an open work environment, team-building and company-wide events, sponsored volunteer opportunities, referral bonuses and more.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of PitchBook

What are some social events your company does?

I love that PitchBook makes a constant effort to put on fun creative events that keep us connected (even during covid!). In office, we have annual company events like the Mariners game, Ping Pong Tournament, and Wine + Chocolate Tasting where I was always able to meet folks from different departments with who I would never normally cross paths with


Business Development Executive

What does your typical day look like?

UX Designers at PitchBook actively work on one main project at a time, but could be supporting multiple projects in development. I usually spend some time each day answering any questions that our development team has on in-flight projects and iterating designs if necessary. Every day is different as I’m constantly solving new problems.


User Experience Designer

How does the company support your career growth?

PitchBook made it a priority to support my growth by understanding my aspirations and aligning a plan to get me there. My vision was to be in a leadership position and PitchBook motivated me to achieve this by providing me with tremendous resources, guidance, and opportunities to push myself and succeed.


SR. Research Associate

How do your team's ideas influence the company's direction?

One of PitchBook’s core values is to embrace and drive change, which in turn promotes a scrappy, entrepreneurial working style and allows individual contributions to influence the direction of the company. We see examples of this every day from launching a weekend version of our newsletter to optimizing customer onboarding processes.


VP of People

How do you collaborate with other teams in the company?

I work on the accounts receivable team at PitchBook, which involves extensive collaboration with other teams to obtain and update client billing information, reconcile expenses and complete compliance forms. My role requires me to work closest with customer success and outside sales to improve processes for invoicing and error prevention.


Accounts Receivable Specialist

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