Website Marketing Manager

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About Us:

STEM skills are increasingly important to our future workforce, yet more than 60% of students in kindergarten through 8th grade are not proficient in math within their own grade-level. As a society, we need to bring together our best, most creative minds to tackle this critical problem and ensure all kids are successful in math and reaching their potential. This includes developing the most innovative learning technology that inspires students and empowers teachers.

At DreamBox, we’re passionate about our mission to radically transform the way the world learns. We believe all children can excel at learning, no matter where they start, where they live, or who they are. Today, our Intelligent Adaptive Learning™ platform – with its rigorous math curriculum and game-based environment – is helping 3 million kids and over 130,000 teachers improve math achievement and build a love of math at the same time. And as a rapidly growing tech company, we are just getting started. Come help us make a difference at DreamBox Learning.
About the Role:
DreamBox is seeking a savvy Website Marketing Manager who will oversee the management of www.dreambox.com as a strategic asset for both brand and demand. This person will be experienced with digital & web strategies leveraging best practices in content, design, information architecture, data analysis, and SEO.

This person will focus on managing our website as an integral part of growing our brand presence as well as feeding our marketing funnel to generate qualified sales leads and opportunities. Dreambox.com is a primary source for qualified sales opportunities, with over 30% of our new opportunities originating from organic, direct, and paid search traffic.

Working with marketing and our internal design teams, the Website Marketing Manager will oversee the architecture, design, content, and user experience of our site in pursuit of more traffic, qualified leads, and lead conversions. This includes partnering with a digital design agency to rebuild and launch a brand new website.

In this role, you’ll also provide leadership and support for web analytics tools that ensure are tightly aligned with marketing objectives; deliver insights to help increase site visits and retention; and improve online conversions. You’ll work cross-functionally across marketing, sales, client success, and design teams to optimize the DreamBox.com experience for both prospects and existing customers. This position will report to the SVP of Marketing.

 

What You'll Be Doing: 
Brand, Demand, and Content:
  • Vendor Management: The initial development, design, testing, and hosting of our new website will be completed in partnership with an external agency. You'll work with the agency and internal stakeholders to scope the project, define requirements, manage the execution (build, copy, design), and launch
  • Content Management: You’ll be the primary owner of our content management system as well as website updates. You’ll partner with the marketing team to ensure content is maximizing quality traffic and leads, produces high conversion rates, and is optimized for SEO
  • Brand and User Experience: You’ll ensure the overall website reflects and adheres to the DreamBox brand standards while creating an ideal user experience to easily navigate visitors to the right content based on their persona and preferences. You’ll develop a holistic view of the customer decision journey and apply insights to inform the development of a website experience that engages and converts
  • Keep up-to-date with industry best practices and monitor competitor websites
Technical Management and Maintenance:
  • Provide maintenance and general management of corporate website including responding to and troubleshooting all website issues and ensuring that the website is protected by enabling the appropriate security measures
  • Update HTML, CSS, JavaScript, CMS themes and plugins regularly
  • Ensure website quality and efficiency by conducting regular test plans
  • Ensure full compliance on the website with all laws and regulations
Reporting & Analytics:
  • Perform all duties of an analytics tool administrator including/managing account access, site tagging and configurations, custom dashboards, and user training as requested
  • Work with internal stakeholders to ensure proper setup and maintenance of Google Analytics
  • Deliver regularly-scheduled web analytics reports that contribute meaningful analysis and actionable insights, and continuously improve the site based on performance metrics
  • Collaborate with Digital Marketing and Marketing Automation team members to collect and integrate website analytics data into campaign and marketing team performance reports, as needed
  • Conduct ad-hoc analysis and reporting for internal clients as requested

About You: 

  • A strong track record of success in website marketing, SEO, information architecture, design, user experience, and analytics
  • Knowledgeable in adobe suite, HTML, CSS, JavaScript, SSL Certificates, and CMS solutions
  • Comfort and knowledge with technical configurations, such as SSL certificates, and domain routing
  • Minimum 7 years’ experience in B2B and/or B2C technology industry, with 2 years managing a web analytics platform
  • Ability to work within a content management system (CMS)
  • Google Analytics certified or equivalent experience
  • Proficiency in developing custom reports and able to interpret and present findings
  • Strong familiarity with Google Tag Manager and Google Search Console
  • Experience with Salesforce and marketing automation technology, preferably Marketo
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Location

Located in the growing tech scene of DT Bellevue, employees get the best of both worlds with access to metropolitan amenities & PNW scenery.

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