GET TO KNOW US
We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy.
WHAT MAKES A GYMPASSER?
We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people's lives. At Gympass, we collaborate, set high achievable goal expectations, and focus on the end result. It's a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.
THE OPPORTUNITY
We are hiring a Senior Director, Website Experience to join our Marketing team in the US!
You will be responsible for the evolution of Gympass' website, reporting to the VP of Marketing Operations and leading all efforts to make the website a great experience.
We are looking for an experienced leader to guide our website strategy and roadmap, which will include everything from a complete website rebuild to ongoing experimentation and optimization. You will be in charge of the roadmap, design, tests, data, and execution, as well as leading UX designers, branding, analytics, martech, and developers to deliver on it.
Furthermore, you will be the champion of Gympass's experimentation culture, establishing an internal experimentation center of excellence and an insight-driven organization that harnesses the power of data. As an experimentation expert, you will collaborate with channel owners to prioritize areas for improvement, develop testing plans, and put your hypotheses to the test.
Our offices are in NYC, Houston, and Los Angeles. This person can work from any office or remotely based in New York, New Jersey, Colorado, Connecticut, Florida, Massachusetts, Washington D.C., Missouri, Pennsylvania, North Carolina, South Carolina, Tennessee, New Hampshire, Texas, Utah, California, Georgia, Illinois, or Washington.
YOUR IMPACT

• Own the entire development and delivery process, from roadmap to project development to execution to experimentation and optimization, in collaboration with UX, martech, analytics, and development teams.
• Serve as a thought leader by articulating the vision and strategy for the website experience.
• Drive Gympass conversion rate optimization by optimizing journeys and taking action on key metrics and KPIs through continuous experience improvements and testing.
• Own website key metric measurement (traffic, MQLs, sign ups, conversions), analyzing how visitors interact with our digital properties using data synthesis, heat mapping, and other techniques
• Collaborate with organizational stakeholders to develop our website experience for product launches, content, and campaigns.
• To aid in optimization, propose and size experiment opportunities, create A/B testing/experimentation plans, and evaluate test results.

WHO YOU ARE

• A marketing professional with 8+ years of digital marketing and website marketing experience
• Experience with a wide range of marketing website technologies (e.g.: Amplitude, Tag Manager, Optimizely)
• Experience managing a business-to-business website is required
• Management of one or more website rebuilding efforts
• Experimentation and practical experience
• Strong leadership abilities, as well as the ability to work in a matrixed organization and build relationships with people from various areas of the organization, are required
• Capability to think broadly about overall business issues from both an "inside-out" and an "outside-in-client-centric" standpoint
• Ability to work in a fast-paced environment, meet business goals in a hyper-growth environment, and have a keen eye for detail
• Critical thinking entails the ability to break down large problems into smaller, more specific questions and make recommendations to non-analytical audiences.
• Strong analytical and data rigor skills, as well as the ability to work with numbers, KPIs, and optimize conversion rates while thinking strategically are required.
• Quick learner - capable of rapidly capturing context and analyzing new aspects of the business
• Working experience in multinational corporations and with website localization

WHAT WE OFFER YOU
We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:
WELLNESS: health, dental, vision, and life insurance
FLEXIBLE WORK: Choose when and where you work. For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
GYMPASS DISCOUNT: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more.
PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent
CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
CULTURE: An exciting and supportive atmosphere with ambitious people from around the world!
And to get a glimpse of Life at Gympass...follow us on Instagram @gympasscareers and LinkedIn !
Belonging @ Gympass
Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Questions on how we treat your personal data? See our Job Applicant Privacy Notice .