Senior Manager, Ecommerce Strategy at Trupanion

| Seattle
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Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Trupanion is looking for an exceptional ecommerce strategist to lead the ecommerce team and spearhead conversion initiatives across and associated web assets.

The Senior Manager position will be pivotal in pushing this high-growth company forward and will be a great opportunity for a top digital performer who is eager to be part of an organization that is doing things differently.

The right candidate will act as a catalyst for ecommerce innovation. They will sit at the heart of Trupanion’s bold plans to evolve a "best in class" online member enrollment experience for all their customer-facing digital touchpoints. They will also provide strategic direction and create a plan to maximize lead volume driven to the phones from the web. The role will be critical to the overall conversion efforts of the business, with the goal of maximizing every opportunity presented by the ever-growing lead pool. This team is focused on innovation across the prospective member journey; identifying meaningful opportunities to reinforce the value proposition for pet owners and crafting experiences and content that bring them to life

The Role:

Reporting to the Head of Conversion, this position is a fantastic opportunity for a motivated, commercially oriented strategy obsessed professional who’s ready to roll up their sleeves for their next career challenge and excited to make a difference in a market on the verge of mass-market expansion.

This leader will have a consistent track record of ecommerce success, with well-honed skills to quickly craft personalized experiences across multiple digital touchpoints and diverse audience groups. They will ensure the foundational strategy and plan for execution are both cohesive and effective over the long-term and know the tactics needed to boost conversion rates in the short-term. The person selected for this role will spearhead major online testing initiatives, drive UX and design improvements and make data-influenced decisions without delay. They will also be expected to manage multiple projects and lead a growing team of high-performing digital partners.

If you’re seeking a genuine challenge, eager to get things done, work from the ground up and hungry for a truly rewarding position, this could be the right role for you.

Key Responsibilities Include:

  • Develop long term vision and strategy for
  • Create a strategy for driving increased call volume from web to phones
  • Manage and execute website initiatives to deliver commercial goals
  • Oversee UX; Manage design requests and development in support of digital initiatives
  • Analyze web page performance and optimize based on acquisition, engagement, and retention goals
  • Build and implement a full SEO strategy
  • Effectively communicate website performance to executives
  • Partner with our internal IT team and work alongside external consultancy partners
  • Challenge and inspire employees to achieve business results
  • Ensure the digital team adheres to legal and compliance requirements
  • Oversee the training and development of team members to achieve department and company goals
  • Develop a clear succession plan approach and work to support individual (personal) goals for team members to ensure team fulfillment
  • Lead the team to ensure the creation, communication, and execution of digital marketing project plans, strategies, and tactics
  • Actively engage in trend-spotting and competitive analysis of the ecommerce industry to communicate more broadly across the organization about integrating innovative technologies and programs
  • Ability to QA and follow-up on bugs, keeping in mind the business goals, and prioritizing as needed

Qualifications (Please include a cover letter with your application!)

The right candidate will have

  • Strong commercial background with proven track record in delivering ecommerce results – 5+ years of relevant experience in digital marketing and the conversion space
  • 5+ years strategic planning experience
  • Bachelor’s degree in Business, Marketing, or related field
  • Experience working with creative and technical leads and teams on feature development – including hands-on deliver of site launches, updates, and refreshes
  • Proven experience using industry tools and analytics packages, including web analytics, targeting, testing, CRM, and marketing automation platforms
  • Website optimization experience
  • Experience with customer segmentation, profiling, and targeting
  • Confident, self-motivated individual with a strong, demonstrable bias for action, leadership, and teambuilding
  • Experience managing cross-functional campaigns (on and offline)
  • Former experience with budgetary control and management
  • Willingness to be a teammate and a leader
  • A strong sense of fun, empathy, and impact

You will have an advantage if you have:

  • Sitecore CMS experience is very much preferred
  • Project Management experience
  • Firm understanding of HTML/HTML5

Benefits and Perks:

  • Bonus opportunities
  • Full medical, dental and vision benefits at no cost to the employee
  • Four weeks paid time off
  • Five-week sabbatical after five years of employment
  • Restricted Stock Units
  • Open, casual, pet-friendly and fun office environment
  • Free dog walking services for office pets during business hours
  • Free medical health insurance for your pet (1 dog or cat)
  • Paid time off to volunteer at nonprofit organizations
  • Free on-site gym

About Trupanion:

We’re all about helping pets. We promote a cohesive and nimble team environment, and we hire, develop and promote team members. We trust each other. We are transparent and honest. We care about one another and want to see our team members succeed, personally and professionally. We strive to promote from within and reduce bureaucracy to allow creative thinking. We’re focused on providing continuous training and support to all team members to encourage long-term happiness and success.

Take a look inside our office and see for yourself:

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • SqlLanguages
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases


Georgetown is a blend of great restaurants, dog-friendly breweries, and bustling businesses.

An Insider's view of Trupanion

What’s the vibe like in the office?

We’re laid back yet efficient; fast-paced yet compassionate; silly yet emotive. The people here are happiest when they’re driving forward with results that help save pets’ lives. At the same time, every single person knows the absolute catharsis that happens when you spend a good 15 minutes snuggling with a pet on our office floor.

Marissa (She/Her)

Content Manager

What does your typical day look like?

When I arrive at the beginning of my day, I am always excited to call my hospitals. I review hospital activity reports to help identify engagement, and see how I can assist staff in processing claims through our software more efficiently. This role is exciting, challenging, and is never the same day to day.


Account Manager

How does the company support your career growth?

Trupanion continues to offer ways for us to increase our skill set and grow both personally and professionally throughout our tenure by offering continuing education courses on a variety of topics ranging from how to set and achieve goals to how we can adopt more inclusive language to name a few.

Trenton He/Him

Learning & Development Specialist

What is your vision for the company?

To offer an inclusive workplace culture that encourages team members to be their whole self, fosters a sense of belonging, and recognizes that great ideas can come from anywhere in an organization. We want Trupanion to be the destination to come and build a career.

Gavin (He/Him)

General Counsel & Chief People Officer

What makes someone successful on your team?

To be successful at Trupanion, you must have a thirst for knowledge! Always ask more questions to discover the ‘why’ and ’how’ behind the ‘what.’ With additional information, you will not only be able to gain personal knowledge but also apply it to situations that come your way to come to the best solution for our members and partners.


Assistant Team Manager - Partner Support

What are Trupanion Perks + Benefits

Trupanion Benefits Overview

We care deeply about our team members here at Trupanion. We provide a robust benefits and rewards package to our team members designed to help them be the best possible version of themselves with additional perks like paid volunteering time, recognition for good performance and cultural committees. Trupanion is more than just a pet-friendly office, with over 400 approved office pets, we are an industry leader in pet benefits.

Volunteer in local community
Our team members can take a paid day off to volunteer at a charity of their choosing.
Partners with Nonprofits
We partner with the Northwest Center to support people of all abilities.
Friends outside of work
Eat lunch together
Intracompany committees
Trupanion has several intracompany programs included: TruPride, TruFun, and TruLOVE (Leaders of Various Ethnicities).
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer our team members the chance to participate in the healthcare FSA or limited healthcare FSA, and a dependent care FSA.
Disability Insurance
Trupanion provides all team members with short term and long term disability coverage. We also pay the full cost of the WA PFML premium.
Dental Benefits
Our dental plan covers 100% of preventive expenses and 100% of orthodontia up to $1,500 (lifetime maximum).
Vision Benefits
Our vision program provides for an annual exam and glasses and/or contacts.
Health Insurance Benefits
Trupanion offers two health plans and we pay 100% of employee only coverage.
Life Insurance
All full time team members receive company paid basic life and ADD insurance.
Pet Insurance
Team members may enroll one pet (cat or dog) in a Trupanion medical insurance policy at no charge.
Onsite Gym
Team workouts
In-office yoga offered by a certified instructor twice a month.
Retirement & Stock Options Benefits
The Trupanion 401k offers pre-tax and Roth savings opportunities.
Company Equity
All team members are granted equity at time of hire.
Performance Bonus
Trupanion offers team members an opportunity to receive quarterly performance bonuses.
Child Care & Parental Leave Benefits
Child Care Benefits
Onsite daycare offers foreign language instruction, dance and soccer lessons, and constant communication with parents via an app updated throughout the day.
Flexible Work Schedule
Trupanion offers a flexible work schedule for certain positions.
Remote Work Program
Family Medical Leave
Team members are eligible for family medical leave.
Vacation & Time Off Benefits
Generous PTO
Trupanion team members start off at 20 days of PTO per year, and receive an additional day each consecutive year of employment.
Paid Volunteer Time
Our team members can take a paid day off to volunteer at a charity of their choosing.
Eligible team members get 5 weeks of paid sabbatical after 5 years of working at the company.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
We provide a company paid ORCA card and on-site parking to all team members.
Company Outings
Trupanion hosts all sorts or events and outings throughout the year!
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Trupanion has a stocked kitchen with unlimited tea, coffee, cocoa, and a Bevi machine.
Happy Hours
Happy hours are hosted At team's discretion.
We provide on-site parking to our team members at no charge.
Pet Friendly
With 300+ dogs and cats onsite daily, Trupanion is a mutant version of pet friendly! We provide corporate dog walking services and have two playrooms available.
Recreational Clubs
We have Craft Night and a weekly running group.
Professional Development Benefits
Job Training & Conferences
Trupanion offers team members professional development opportunities like the ability to attend job related conferences and seminars.
Diversity Program
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications
We have annual budget for paid industry certifications.

Additional Perks + Benefits

In addition to the benefits and perks outlined above, Trupanion offers: paid bereavement time for the important beings in your life (human, furry, feathered, and reptilian), a rotating schedule of food trucks, and an array of discount programs and partnerships to our team members.

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