We deliver digital workflows that create great experiences and unlock productivity.

Senior Technical Product Marketing Manager, IT Operations Management at ServiceNow (Remote)

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description


We are seeking a Senior Technical Product Marketing Manager to drive technical marketing content strategy that will help our prospects and customers understand what is possible with ServiceNow’s IT Operations Management solutions. This role will be more technical than marketing, so a strong background in IT Datacenter technologies, DevOps, and enterprise architecture initiatives for service modeling, discovery, event management/AIOps, cloud automation, and orchestration on the ServiceNow platform is required. We need someone that is an action-oriented leader who can build unique and compelling highly technical content to help us execute ServiceNow’s vision for our IT Operations Management solutions. You must be able to thrive as an individual contributor as well as lead other marketing, product and technical professionals to promote and integrate the value of IT Operations Management solutions across the entire ServiceNow portfolio.

What you get to do in this role:

· Help build a world-class technical product marketing function by delivering technical marketing content for ServiceNow’s IT Operations Management solutions

· Create and contribute to sales campaigns focused on IT Operations leveraging hands-on IT Datacenter technologies, DevOps, and enterprise architecture initiatives with ServiceNow applications that focus on discovery, service modeling, event management, AIOps, and Observability

· Supporting Marketing events – user conferences, trade shows, webinars, etc.

· Define and execute technical product marketing deliverables including but not limited to technical marketing collateral, videos, demos, sales enablement trainings, presentations and sales tools

· Develop cool and compelling killer content, including short videos, blogs, field enablement programs, all aligned to the core value proposition and messaging for ServiceNow’s IT Operations management solution offerings

· Lead technical product marketing programs and manage the cross-functional implementation of the plan such that sales teams, field marketing and partner organizations are properly informed about all technical and thought leadership content

· Partner with product management, product line sales, solution consulting, and product marketing to achieve a shared understanding of ServiceNow’s IT Workflow markets and desired product direction for ServiceNow

· Present technical marketing content to internal and external audiences, including ServiceNow’s Knowledge Conference and industry tradeshows

· Engage customers, partners and analysts in online communities and social media, leveraging your technical marketing and thought leadership content


In order to be successful in this role, we need someone who has:

· 12+ years of experience in technical product marketing, sales engineering, product management, solution consulting or solution architecture delivering complex software solutions to market.

· 12+ years of technical marketing, pre-sales solution consulting or sales engineering experience

· Experience with enterprise architecture domains

· Experience and very strong hands-on capabilities with AMZN API, VMware automation, Puppet/Chef/Ansible, integration & automation expertise with orchestration.

· Experience with discovery technologies (ADDM, TADDM, DDMA/UD, etc.)

· Experience with service modeling techniques (TPL, TQL, etc.)

· Experience with event management, AIOps, and Observability platforms (Moogsoft, Dynatrace, Datadog, Splunk, etc).

· Deep knowledge of service-oriented and distributed application architecture in the enterprise (web services, data access, and persistence, client/server, etc)

· Experience with Cloud Management Platforms such as AWS, Azure, VMware, etc..

· Solid IT Ops experience in storage, network, and compute of enterprise environments

· Experience in installing and configuring middleware applications (Oracle, WebSphere, etc.)

· Experience with ITIL/CMDB implementations (CCMDB, UCMDB, etc.)

· Experience scripting with powershell, perl, wmi, ssh, python, javascript. Xpath, snmp

· Exhibits prior and current technical expertise in web technology and the ability to learn new technology.

· Technical or practice team lead in previous roles

· Exceptional communication and presentation skills to include technical and business concepts.

· Demonstrated ability to learn new technologies such as Camtasia, ScreenFlow or DemoEasel

· Very strong written and oral communication skills, excellent storyteller and narrative creator

· Exceptional people skills to interact with executives, colleagues, cross-functional teams, partners, and customers

· Strong written and verbal communication skills

· Bachelor’s degree


Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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Where we are

We’re on the edge of Lake Washington at Carillon Point in Kirkland. Right now, we're physically distanced but trying to stay socially connected!

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Volunteer in local community
Through our #GivingAtNow program, our Kirkland offices schedules volunteer opportunities throughout the year.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Purchase company stock at a 15% discount semi-annually
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Work remotely on occasion as needed.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
ServiceNow offers unlimited paid vacation time starting at Day 1.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Pre-tax contribution plan for commuter expenses.
Company Outings
Site social activities periodically
Game Room
Stocked Kitchen
Happy Hours
Steps away from awesome restaurants and bars.
Free parking
Pet Friendly
Professional Development Benefits
Tuition Reimbursement
Up to $5,250 reimbursed annually for qualified expenses
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

An Insider's view of ServiceNow

What’s the vibe like in the office?

This is an idea space. It’s a place where we’re all operating on the same wavelength. We’re all interested in what we’re working on, right? And you hear it in people’s voices. You see it in people’s work.


Software Developer

What does your typical day look like?

There’s never a day where I don’t feel like I’m doing something purposeful or valuable to my team or company.


Business Systems Analyst

How does the company support your career growth?

It’s a good place to be in, in that it’s a company that’s growing very fast, but it doesn’t have that big company feel. You don’t feel like a number in a system and you can articulate and know where you want to go. There are people here who can help you get there.


Account Executive

What’s the vibe like in the office?

ServiceNow is unique because the people in this company are so incredibly special and unique. I can't think of enough kind words and amazing words to say about them. They really are my family.


Senior Manager, Global Sales Development

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