Director of Product Marketing

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Interviewing is the gateway to building careers and teams. Yet, it’s no one’s job to do it with fairness and professionalism -- so we made it ours.

 

Our mission is to make every job interview predictive, fair, and enjoyable. Karat helps companies hire the engineers they need to create the future and helps engineers find jobs that maximize their strengths and potential.

Karat conducts first-round technical interviews on behalf of companies like Indeed, Intuit, Pinterest, and Wayfair. We do this through a community of Interview Engineers who are equipped with Karat's interviewing infrastructure, battle-tested questions, and data-informed best practices. The result is highly predictive and fair interviews at scale that candidates truly enjoy. Karat has amassed the largest, most robust dataset of structured interview intelligence to produce never-before-seen hiring analytics. 

With the industry transitioning to virtual work in these unprecedented times, Karat is uniquely positioned to be a helpful, strategic partner as companies make the move to 100% remote hiring.

Founded in 2014, Karat is a privately held and venture-funded company based in Seattle.

 

Marketing at Karat

As the Director of Product Marketing at Karat, you will be a catalyst for the development of Interview Engineering as a category. As a leader within the Marketing team, you will think and act strategically by driving the development of a new category and positioning Karat as the leader. 

You will also activate tactically by developing messaging and thought leadership content, providing sales enablement in the form of collateral, competitive intelligence, and customized content for public promotion, and by working cross-functionally to ensure the voice of the customer is always the driving force behind everything we do at Karat. You will lean on your extensive product marketing experience in the tech B2B or developer space to quickly grasp complex concepts and translate them meaningfully to our target audiences. 


As our Director of Product Marketing you will:

  • Develop, own, and articulate our differentiated value proposition, key benefits, client outcomes, and the positioning of Karat products and services in the marketplace
  • Synthesize client insights derived from quantitative and qualitative customer inputs and insights derived from market and/or competitive research to inform our go-to-market strategy and influence the product roadmap
  • Partner closely with internal stakeholders to create key value propositions and go-to-market positioning around future products and offerings 
  • Take ownership of all Product Marketing outputs, including writing, editing, and proofreading with an attention to detail and commitment to quality
  • Partner with the marketing team to develop brochures, webinars, product videos, case studies, white papers, sales presentations, and other collateral with consistent messaging and branding
  • Develop and execute on product launches
  • Drive passion for Karat’s brand
  • Think boldly about new ways to inspire the market and demonstrate how Karat can help customers transform their technical hiring efficiency and quality
  • Build out and lead the Product Marketing org as Karat grows

The requirements for this role are:

  • 5+ years in product marketing for enterprise, high ACV strategic solutions 
  • 7+ years of experience in marketing within the tech space
  • Experience with developer solutions/tools and/or marketing to a technical buyer
  • Experience in a fast-growth company defining new categories and services to market is preferred
  • Avid learner and listener who has a “tool box” of strategic and tactical product marketing experience 
  • Have a very high bar for your own work as well as the results of the work you participate in and lead
  • Comfortable with owning and delivering on KPIs
  • Demonstrated strong writing and communication skills; with a track record of publishing high quality content
  • Demonstrated ability to work cross-functionally with others in a way that supports and builds company culture, while aiding in the success of the team
  • Passionate about the universal and very human experience of interviewing

 

Benefits of joining Karat:

While doing meaningful work is rewarding in itself, we also offer the following programs and benefits for all our full-time employees:

  • Competitive salary and benefits
  • Medical / dental / vision insurance 
  • Flexible vacation and paid company holidays
  • Paid parental leave 
  • Quarterly offsites & working retreats
  • State-of-the-art equipment for your work station

 

Karat is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

Benefits/perks listed below may vary depending on the nature of your employment with Karat and the state/country where you work.

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Location

The University District is a relaxed area with casual hangouts, diverse array of food and a youthful feel. Plus, the office is easy to get to by bus and link light rail.

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