We deliver digital workflows that create great experiences and unlock productivity.

Principal Product Manager - Web & Analytics Experience at ServiceNow (Remote)

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

Job Description


Come join the Web & Analytics Experience team and work with a talented group of PMs, engineers, designers and researchers to reinvent how work flows through the modern enterprise. Our success is measured in two main ways. First as the underlying set of Platform Web technologies that power and measure the performance of the ServiceNow suite of Web applications. Second, as a development platform to quickly, simply, and intuitively configure existing, or develop completely custom, applications. We create Web & Analytics Experience capabilities on the Now Platform for developers of all levels of expertise to build and configure modern applications that unlock meaningful value for their organizations. It’s our mission to make the developer experience for our customers and partners as exceptional as the experiences they develop for their end-users.


Your mission will be to enable the spectrum of developers from citizen developer to pro developer to utilize ServiceNow’s proprietary framework to easily build enterprise-class web applications with contemporary designs and workflows. Success in this role will be to advance the platform foundation builder capabilities in service of internal and external customers who are building specific workflow experience products.

This role is extraordinarily collaborative, working with peer inbound and outbound product managers, customers, engineers, designers, researchers, and other cross functional teams.

This position reports to: Senior Manager of Product Management, Web & Analytics Experience.

What you get to do in this role:

  • Partner with the PM teams to establish product vision & strategy
  • Define roadmap, requirements & product success metrics
  • Develop and test innovative product ideas through product experiments, validate assumptions/prototypes with customers
  • Enable outbound PMs, Support & Docs teams
  • Understand how customers are using the product, pains & gains
  • Own detailed competitive analysis for their feature/product

Product Strategy and Planning

  • Define product vision and strategy, user/buyer personas and use cases for platform building blocks
  • Collaborate with Customers, Researchers, and Designers on developing and testing innovative product ideas
  • Validate and refine product designs/early product offerings through Design Partner Program, PAC, and with other customers directly
  • Own product feature-based competitive analysis
  • Continually define and groom epic and story product roadmap with 3-4 release horizon
  • Engage stakeholders on necessary inputs for product strategy & roadmap, get buy-in, manage communications, expectations and dependencies

Requirements Prioritization & Release Management

  • Gather, prioritize and define requirements (while actively grooming backlog) into executable epics and user stories for engineering
  • Establish and maintain relationships with the other BUs to evaluate and manage cross-BU dependencies (both from and to the BU and for features and mandates)
  • Create product/feature plans for each release, including acceptance criteria, use cases, success metrics, etc.
  • Collaborate with engineering team on release mgmt.: understand status, risks, dependencies and help address risks and resolve issues


  • Create base documentation (content and features and delta docs) and enable Outbound PM, Support and Docs team
  • Help with press and analyst briefings as needed
  • Manage the feedback loop from App BU teams and customers

Customer Insights

  • Define key product success metrics and ensure they are instrumented & reviewed
  • Understand how customers are using the product, gains & pains, reasons for low usage
  • Know top 3-5 customers intimately, their specific use cases, gains & pains
  • Understand use cases by BU to better serve internal customers


To be successful in this role you have:

  • 8+ years of professional experience in product management – at least 5 years in SaaS.
  • Strategic mindset: able to drive product strategy that achieves strong customer value and business outcomes; able to make trade-off decisions considering what’s desirable, viable and technically feasible
  • Technically savvy with experience working with developers and designers to craft delightful customer experiences
  •  Strong prioritization skills and the discipline to focus on high impact activities.... to do this, you must be good at saying, 'no' and having folks accept it.... to do this, you must be good at articulating how prioritized initiatives will benefit them
  • Top notch written and oral communication skills
  • Demonstrated experience in gathering, defining and effectively capturing product requirements and transforming them into an actionable product roadmap
  • Customer focus: has deep curiosity about customer needs, as well as a track record in building strong customer relationships and delivering customer-centric solutions
  • Insights development: empathetic around customer problems, able to distill insights into the right product answer and create insightful narrative from customer feedback
  • Facilitative leadership skills: can use marketing, product, and business knowledge to inform decisions and communicate effectively with/ influence internal and external parties
  • Exceptional problem-solving and analytical skills and a proven process of data-validated, hypothesis-driven, experiment-tested decisions
  • Has a track record of productive collaboration with engineers, designers, and other product managers and enjoys working in a highly collaborative environment
  • Passion for design thinking, product management best practices and shaping the future of how enterprises will collaborate

Bonus Points

  • Knowledge of the ServiceNow platform and current applications portfolio is a huge plus.
  • Understanding of contemporary software delivery methodologies

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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Where we are

We’re on the edge of Lake Washington at Carillon Point in Kirkland. Right now, we're physically distanced but trying to stay socially connected!

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Volunteer in local community
Through our #GivingAtNow program, our Kirkland offices schedules volunteer opportunities throughout the year.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Purchase company stock at a 15% discount semi-annually
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Work remotely on occasion as needed.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
ServiceNow offers unlimited paid vacation time starting at Day 1.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Pre-tax contribution plan for commuter expenses.
Company Outings
Site social activities periodically
Game Room
Stocked Kitchen
Happy Hours
Steps away from awesome restaurants and bars.
Free parking
Pet Friendly
Professional Development Benefits
Tuition Reimbursement
Up to $5,250 reimbursed annually for qualified expenses
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

An Insider's view of ServiceNow

What’s the vibe like in the office?

This is an idea space. It’s a place where we’re all operating on the same wavelength. We’re all interested in what we’re working on, right? And you hear it in people’s voices. You see it in people’s work.


Software Developer

What does your typical day look like?

There’s never a day where I don’t feel like I’m doing something purposeful or valuable to my team or company.


Business Systems Analyst

How does the company support your career growth?

It’s a good place to be in, in that it’s a company that’s growing very fast, but it doesn’t have that big company feel. You don’t feel like a number in a system and you can articulate and know where you want to go. There are people here who can help you get there.


Account Executive

What’s the vibe like in the office?

ServiceNow is unique because the people in this company are so incredibly special and unique. I can't think of enough kind words and amazing words to say about them. They really are my family.


Senior Manager, Global Sales Development

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