Product Manager, Site Optimization
System1 is looking for a Senior Product Manager to join our team to lead our website optimization efforts. We are a fast-growing and profitable company looking to scale our internal technology to keep pace with the business and become the industry standard in lead generation. This role will drive the roadmap, design, testing, and analysis for our lead generation publishing sites and their features. The ideal person is highly motivated, accustomed to a fast-paced environment, demonstrates an entrepreneurial spirit, and has a strong understanding of UI/UX, product analysis, and evolving business needs.
The Role You Will Have
- Work with stakeholders and Product Managers to create and maintain a site optimization roadmap
- Continually perform market research and competitive analysis to inform the product strategy
- Collaborate with business, design, analytics, and engineering teams to build, test, iterate, optimize, and launch our applications in order to maximize revenue and profitability
- Own the definition, tracking, and reporting of KPIs for site optimization
- Have a deep understanding of product analysis and how to find the “why” behind numbers via additional quantitative and qualitative means
- Responsible for team execution and delivery of stated milestones
What You Will Bring
- 3+ years of product management experience
- Experience running A/B tests, leading post-launch optimizations, and evaluating results to find stories in the data
- An understanding of trends in product design -- including interaction patterns for web and mobile
- Strong understanding of UI/UX best practices
- Ability to create wireframes / low-fi mockups to communicate and ideate a plus
- Familiarity with SEO concepts and best practices
- Familiarity with HTML/CSS and a grasp of website templating languages a plus
- Previous AdTech/MarTech experience a plus
- Excellent written and verbal communication skills
- Strong critical and analytical thinking skills
- The desire and willingness to collaborate
What We Have To Offer
- Competitive PTO
- 10 Company Holidays
- Untracked sick time
- Medical, Dental, Vision coverage
- 401k w/match
- Professional development reimbursement
- Leadership & growth opportunities
- Commuter benefits