Job Description

Position Summary

The Product Manager(PM) is a member of a product or solution team and is responsible for helping to drive the product strategy and requirements. A PM is expert in their market and in listening to customer and prospect needs, analyzing market dynamics, and setting product direction!

As PMs, we manage the complete product lifecycle from definition and introduction to end-of-life. We work collaboratively, driving strategic alignment within the organization, and communicate effectively to both internal and external audiences. We develop requirements using a balance of future vision, near term opportunities, discernment of customer requirements, business sense, and management of day-to-day product issues. We engage with executives, channel, end users, and business partners. The position is multifaceted and the success will depend on being comfortable with frequent multi-tasking among technical, business, strategic, marketing and planning activities!

Primary Responsibilities

• Engage with customers to understand their business objections, operational constraints, and specific needs / pain points
• Define overall vision and strategy for a product / solution, including target customer persona, customer value proposition, and business goals
• Own Product Lifecycle Management (PLM), including product planning / concept definition, Minimum Viable Product (MVP) definition (when is an offering good enough for launch?), ongoing release strategy, and ultimately product retirement. Work with program management to drive the logistics of the PLM.
• Own creating and delivering against the objectives for the product / solution
• Define capabilities and requirements for product / solution to align with vision and strategy; create and maintain a Market Requirement Documents (MRD) or equivalent, including a plan of Record (POR)/Roadmap
• Conduct market analyses and financial return on investment analyses to inform product / solution roadmap and prioritize product backlog
• In collaboration with Sales, Marketing, Legal, Agile Product Owners, and many others, drive decisions on backlog prioritization (e.g., customer expectations vs. engineering realities)
• Develop and deliver compelling product positioning with clear competitive differentiation and return on investment to all audiences include executives, customers, partners and analysts.
• In collaboration with Product Marketing, Sales, Corporate Marketing, Partners, and Customers, develop overall go-to-market strategy and plan, including packaging, pricing, and positioning
• Build dashboards and metrics to monitor the performance of product / solution, based on pipeline, bookings, customers, etc.
• Build excitement for the overall F5 product strategy and portfolio and specific product / solution with customers, market analysts, and internal partners with great communications, customer events and external presentations.
• Very high customer and partner engagement to receive feedback and handle escalations
• Overall accountability for the success of the product and business, creating internal visibility and business analysis for QBR’s and business reviews.

Knowledge, Skills and Abilities

• Strong customer orientation, able to listen, prioritize and champion key initiatives and projects for product development
• Knowledge of related to Application Delivery, such as enterprise networking, layer 3/4 networking (TCP/UDP), layer 2 (VLANs, Trunking), Programmability at the data plane and control plane (REST, OpenAPI) and knowledge of HTTP, HTTPS, Certificates etc.
• Strong written and oral communication skills, with ability to articulate complex technology clearly
• Flexible, self-motivated, positive teammate
• Ability to work independently or lead others on projects
• Excellent leadership, negotiation & persuasion skills
• May require the ability to travel via automobile or airplane, approximately 10-15% of the time spent traveling (post COVID-19).

Qualifications

• BA/BS degree in relevant field required, MBA a plus
• 5+ years of experience in technical product management or equivalent
• 3+ years related industry experience (enterprise networking, security, cloud services/products, IT operations
• 2+ years analyzing products, customers, and market dynamics a plus

F5 Networks, Inc. is an equal opportunity employer we embrace diversity

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

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Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability,marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws.This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.