Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Trupanion is looking for an exceptional eCommerce expert to lead the execution of web strategy and spearhead conversion initiatives across Trupanion.com and associated web assets. The role will be pivotal in pushing this high-growth company forward and ideal for a proven online sales and marketing performer who is eager to be part of breaking new ground and forging a new market.

You will act as a catalyst for eCommerce innovation. They will sit at the heart of Trupanion’s ambitious plans to evolve a best-in-class online experience, and they will play a key role in developing the customer journey from website to phone – for optimal conversion and lifetime value benefits. This digital specialist will identify meaningful opportunities to reinforce the value proposition for pet owners to ultimately help Trupanion to enroll more pets, for life.

The Role:

Reporting to the Director of eCommerce, the right candidate has a consistent track record of eCommerce success, with well-honed skills to read data and to quickly define strategy and craft meaningful personalized experiences across multiple digital touchpoints and diverse audience groups. The right candidate will understand and dive deep into key online funnel metrics to quickly identify and develop an over-arching strategy and tactics that improve online performance. They will be reactive and proactive, easily balancing between the two working methods.

If you’re hungry for a truly exciting position and seeking constant career growth and development, this could be the right role for you! To be successful in this position you must be a genuine teammate who is comfortable with getting things done from the ground up and fully embraces change.

Key Responsibilities Include:

• Increasing the conversion rate across Trupanion.com both directly (online) and collaboratively (omni-channel)
• Report and confirm insights from the conversion analyst resources and recommend omni-channel optimization opportunities
• Review heat-maps (ex: Mouseflow) and customer data (ex: HEAP) to look for areas of improvement
• Oversee test creation and handle test reporting (ex: Optimizely)
• Analyze user-testing platforms, web page performance and optimize based on acquisition, engagement, and retention goals
• Partnering with key stakeholders to find the perfect balance of web, chat and phone traffic ratio to achieve conversion goals including the co-development of a plan to increase call volume from web to phone
• Oversee UX for customer experience and conversion wins
• Implementation of a full eCommerce and omni-channel program roadmap
• Actively engage in trend-spotting and competitive analysis of the eCommerce industry to communicate more broadly across the organization about integrating innovative technologies and programs
• Ensure the digital team adheres to legal and compliance requirements
• Develop a clear succession plan approach and work to support individual (personal) goals for team members to ensure team fulfillment
• Collaborate with the team and Digital Marketing division to ensure the creation, communication, and execution of digital marketing project plans, strategies, and tactics

Qualifications (Please include a cover letter with your application!)

The right candidate will have:

• Strong commercial background with proven track record in delivering online sales results – 5+ years of proven experience in digital marketing and the conversion space
• Experience with a data platform (ex: Tealium) to create badges/attributes/events for marketing use cases
• Experience with WCAG and website accessibility guidelines
• Hands-on experience with omni-channel marketing
• Experience working with creative and technical leads and teams on feature development – including hands-on delivery of site launches, updates, and refreshes
• Experience using industry tools and analytics packages, including web analytics, targeting, testing, CRM, and marketing automation platforms
• Familiar with site intercepts/pop-ups/banners/etc (ex: Yieldify/Qualtrics)
• Website optimization experience
• Experience with customer segmentation, profiling, and targeting
• Experience managing cross-functional campaigns (on and offline)
• Former experience with budgetary control and management
• A strong sense of fun, empathy, and impact and the willingness to be a great teammate and a leader

You Will Have an Advantage if You Have:

• Project Management experience
• Sitecore CMS, SEO/UX experience is very much preferred
• User testing experience is very much preferred
• Firm understanding of HTML/HTML5

Benefits and Perks:

• Bonus opportunities
• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks paid time off
• Five-week sabbatical after five years of employment
• Restricted Stock Units
• Open, casual, pet-friendly, and fun office environment
• Free dog walking services for office pets during business hours
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Free on-site gym

About Trupanion:

We’re all about helping pets. We promote a cohesive and nimble team environment, and we hire, develop and promote team members. We trust each other. We are transparent and honest. We care about one another and want to see our team members succeed, personally and professionally. We strive to promote from within and reduce bureaucracy to allow creative thinking. We’re focused on providing continuous training and support to all team members to encourage long-term happiness and success.

Take a look inside our office and see for yourself:

https://www.facebook.com/Trupanion/videos/10155423763702974/ 

Trupanion Team DNA:

At Trupanion, we achieve great things together when we are:

• Caring: We are kind to each other and assume positive intent.
• Collaborative: We work together to achieve company goals (we not me).
• Courageous: We are determined, take risks, and make bold moves.
• Curious: We seek new information to continually better ourselves and our work.
• Honest: We believe candid communication leads to successful teamwork.
• Inclusive: We welcome and value all people and perspectives.
• Nimble: We readily adapt and evolve in pursuit of progress and innovation.

For more information about Trupanion, visit http://trupanion.com/about

Trupanion is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.