Program Marketing Manager, Monetization and M&E at Unity Technologies

| Bellevue
Sorry, this job was removed at 6:56 a.m. (PST) on Tuesday, June 2, 2020
Find out who's hiring in Seattle.
See all Project Mgmt jobs in Seattle
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Unity Technologies is looking for a senior Program Marketing Manager, focused on Account-Based Marketing, to join the Demand Generation team. The team is growing rapidly and this role is critical in transforming our go-to-market strategy and scaling the business into new and existing verticals.

In this role, you will support our demand generation and account-based marketing programs within the Games Monetization and Entertainment verticals. This role requires broad marketing experience and execution such as content distribution, email nurtures, web chatbot, and content flows along with performance marketing coordination, project management. You will oversee each vertical’s performance from end to end strategizing the optimal content promotion and channel mix for funnel conversions to support our revenue contribution goal. 

You are an individual who breathes all things digital, content marketing, data analytics, and are passionate about new business opportunity creation. Ideally, you have proven experience in working closely with marketing and sales teams and across industries to generate target account engagement pipeline and revenue.

Responsibilities

  • Own the implementation, and operations of a multi-channel demand generation program to deliver qualified leads. You will ensure the programs will impact new business opportunities to our Sales teams through a variety of tactics
  • Develop compelling ABM programs and identify areas of optimization to successfully engage target upmarket accounts moving them effectively through buyer’s journey to drive pipeline and revenue
  • Partner closely with individuals and teams across the organization (including Sales, Product Marketing, Design, Web, Events etc.) on account and content strategy, planning and executing multi-channel programs inclusive of emails, events, webinars, digital, direct mail, etc
  • Oversee campaign spend and ROI for ABM programs and formulate in-depth analysis and insights via Eloqua reports, Terminus, SFDC and other tools or dashboards
  • Design & project manage lead flow and campaign attribution while consistently optimizing to achieve best-in-class marketing operations and processes
  • Report on progress and metrics for campaigns such as web conversion rates, volume, drop rates, asset pipeline performance, and other online tactics

Requirements 

  • A successful track record of developing, executing and measuring demand generation and pipeline-building marketing programs in a B2B SaaS marketing environment
  • Experience with martech such as Salesforce, Marketo, Eloqua, Terminus, etc. for demand generation
  • Data-driven and analytical: You are hypothesis-driven and are able to structure, implement, and evaluate growth experiments with a creative and innovative mindset
  • Outstanding project management and communication skills in a fast-paced environment
  • Great attitude and a self-starter mentality towards working in a collaborative environment with a large number of teams especially with marketing and sales organizations

Bonus points 

  • Familiarity with any of the segments - Gaming, Mobile, Multiplay and the tech stack required to run a game studio and develop games as well as an understanding of the unique characteristics and culture of the Gaming industry
  • Entertainment industry experience

Who we are

Unity is the creator of the world’s leading real-time 3D development platform, giving users the most powerful and accessible tools to create, operate, and monetize experiences for the real-time world. Unity empowers anyone, regardless of skill level and industry, to create 3D visual content using world-class technology, operate using resources that maximize ease-of-use, and monetize, so that they can find success with their creations.

The company’s 1,000 person development team keeps Unity at the forefront of development by working alongside partners such as Google, Oculus, Autodesk, Microsoft and many more, to ensure optimized support for the latest releases and platforms. Made with Unity experiences reach nearly 3 billion devices worldwide and have been installed more than 34 billion times in the last 12 months. For more information, please visit www.unity.com.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

#LI-IS1

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PeriscopeAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • FavroManagement

Location

Our office is located in the heart of downtown Bellevue, where we are surrounded by a variety of shops, restaurants, and entertainment.

An Insider's view of Unity Technologies

What are some social events your company does?

I think everybody loves the annual holiday party, and this past summer we had a company picnic that was a huge hit. My team is developing a robust events program of not only regular social functions, but also events that encourage wellness and community involvement! One of my personal favorites is the office yoga.

Casey

Workplace Experience

How has your career grown since starting at the company?

Since joining Unity, the freedom and independence offered here has helped me grow tremendously. I’ve been able to work on the technologies that interest me, and work with those that have a lot of knowledge and background in the field.

Tom

XR Developer

How do you empower your team to be more creative?

I've found that creativity requires autonomy, trust, and clarity. Autonomy to define a problem and collaborate to find the best solution. Trust or "psychological safety" to ensure diverse perspectives are openly shared and considered. And clarity, so everyone knows at a high-level what success looks like and are working towards shared goals.

Brandi

Head of Product Management, Cloud Services

What kinds of technical challenges do you and your team face?

One significant challenge we face is working with multiple web frameworks within the same website. Being a product of geographical separation as well as multiple acquisitions, our dashboard isn't as integrated as we would like. We work to maintain a balance between rewriting code and ensuring that we continue to deliver a high quality experience.

Rohit

Sr. Software Engineer, Cloud Services

What are Unity Technologies Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Unity provides daily lunches and occasionally provides treats & smoothies for breakfast!
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications
More Jobs at Unity Technologies23 open jobs
All Jobs
Design + UX
Dev + Engineer
Marketing
Product
Project Mgmt
Sales
Developer
new
Bellevue
Project Mgmt
new
Bellevue
Design + UX
new
Bellevue
Developer
new
Bellevue
Developer
new
Bellevue
Developer
new
Bellevue
Developer
new
Bellevue
Developer
new
Bellevue
Developer
new
Bellevue
Developer
new
Bellevue
Developer
new
Bellevue
Developer
new
Bellevue
Developer
new
Bellevue
Project Mgmt
new
Bellevue
Design + UX
new
Bellevue
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Unity Technologies's full profileSee more Unity Technologies jobs