Senior Brand Strategist, Newsroom Initiatives

Job Description

The Senior Brand Strategist for Newsroom Initiatives is a critical member of The Washington Post’s Client Solutions team, embedded within the Newsroom Monetization function. This role sits at the intersection of journalism and revenue, responsible for collaborating directly with the newsroom to surface, shape, and position editorial initiatives as compelling opportunities for brand alignment and sponsorship.

In close partnership with Sales and Newsroom leaders, the Senior Brand Strategist builds go-to-market narratives, editorial packaging, and sales enablement materials that help advertisers tap into The Post’s agenda-setting journalism. This person plays a key role in ensuring that advertiser solutions are deeply informed by editorial insight and are brought to market with clarity, creativity, and speed.

This position reports to the Senior Director of Public Affairs and Newsroom Monetization and can be based at our Washington, D.C. or NYC location.

Motivation

• You are inspired by the opportunity to translate journalism into meaningful brand opportunities.

• You believe in the power of storytelling—not just in what we publish, but in how we communicate editorial value to the market.

• You thrive in collaborative environments, especially those that involve navigating editorial, commercial, and strategic priorities.

• You bring a high degree of intellectual curiosity and editorial intuition to your work.

• You are energized by the challenge of building alignment across teams and translating complex ideas into market-ready positioning.

Responsibilities

• Collaborate directly with newsroom leadership to identify editorial initiatives, franchises, and priority coverage areas that have strong brand alignment potential.

• Translate editorial initiatives into clear, compelling positioning materials for the Sales team—including sponsorship packages, sales narratives, and go-to-market strategies.

• Develop and maintain a suite of sales enablement tools that help sellers articulate the value of newsroom-led opportunities, including positioning decks, vertical one-pagers, calendars, and FAQs.

• Serve as a bridge between editorial and commercial teams—ensuring clarity around editorial vision, audience targets, and partnership guidelines.

• Align editorial programs with marketplace demand by advising on structure, scale, timing, and packaging based on advertiser needs and industry trends.

• Use research, audience insights, and performance data to support strategies and inform how initiatives are positioned in the market.

• Stay attuned to cultural moments, policy shifts, and audience behavior to surface timely and relevant brand opportunities.

• Help develop internal processes and cross-functional workflows that improve visibility, communication, and go-to-market readiness for editorial initiatives.

Qualifications

• 7+ years of experience in marketing strategy, editorial packaging, or media planning—ideally within a newsroom, publisher, or media agency.

• Deep understanding of how editorial organizations operate and how journalism intersects with commercial strategy.

• Proven ability to shape and articulate editorial initiatives for brand audiences.

• Exceptional verbal, written, and visual storytelling skills.

• Highly collaborative and able to navigate editorial, sales, and marketing environments with nuance and diplomacy.

• Confident in presenting to internal teams and external stakeholders.

• Proficient in Google Slides, PowerPoint, and other visual storytelling tools.

• Organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.

The Washington Post’s policy for employees is five days per week in the office, with exceptions for newsgathering and general business travel.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage

• Company-paid pension and 401(k) match

• Three weeks of vacation and up to three weeks of paid sick leave

• Nine paid holidays and two personal days

• 20 weeks paid parental leave for any new parent

• Robust mental health resources

• Backup care and caregiver concierge services

• Gender affirming services

• Pet insurance

• Free Post digital subscription

• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is:

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed. 

The innovation doesn’t end in the Newsroom – dozens of teams power The Washington Post.  We are now hiring the next innovator – how will you Impact Tomorrow?

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