SMB Social & Influencer Marketing Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is looking for a social media manager to activate, educate, and inspire audiences for our small-medium sized business (SMB) segment. As our social lead, this role serves as the brand custodian and social champion, driving social strategy and execution that grows our audience and engagement. This is a key role on a team that is paving the way to grow our brand in this key business segment.

Responsibilities

• Social media strategy and planning: Develop and execute the organic social media strategy and editorial calendar for the SMB segment across all relevant channels, including social plans for product launches, events, and key initiatives.

• Content management: Create, edit, and publish engaging, on-brand social media content across all platforms.

• Campaign execution and community management: Manage the day-to-day execution of the organic social media calendar, including content ideation, publishing, and active community management.

• Influencer marketing: Lead influencer marketing initiatives, collaborating with external partners to co-create and promote content and events.

• Cross-functional collaboration: Partner with cross-functional teams (Product Marketing, Demand Generation, Events, Content, and Creative) to identify content opportunities and execute integrated social campaigns.

• Performance analysis: Analyze and report on social media performance, providing data-driven recommendations and insights to internal stakeholders and partners for continuous improvement.

• Pioneer new approaches: Monitor the social landscape, identify emerging trends, competitor activities, and platform innovations to inform and adjust strategy.

Qualifications

• 5+ years experience managing social media marketing for a leading brand, ideally with experience marketing to the SMB audience.

• Deep working knowledge of social best practices across popular social media platforms – Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

• Exceptional writing skills and ability to craft compelling posts for complex stories.

• Examples of work demonstrating the ability to create fun, high-quality, engaging innovative social media content and campaigns.

• Creative thinker with an innate visual aesthetic.

• Strong stakeholder management and project management skills.

• Hands-on knowledge of digital media tools – digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content such as Canva, Adobe Suite, and CapCut.

• Willingness to adapt and flex as our team's needs and priorities evolve. 

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $127,200 - $174,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $138,800 - $190,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.