Demand Generation Marketing Manager
3 hours ago
Planning, executing, and evaluating marketing programs through a variety of channels in the marketing mix, including creating and managing integrated marketing campaigns, email, webinars, advertising and other programs focused on lead generation and building the sales pipeline.
Creating and launching both digital and highly targeted account-based marketing campaigns targeting enterprise companies around fuel suppliers, distributors, retailers, and fuel supply chain businesses.
Partner with our sales team to ensure your campaigns are successful and enable them to be successful. Work closely with sales teams on lead conversion, nurture strategies to drive pipeline activity.
Analyze and understand key market segments to develop compelling messaging and marketing offers, as well as provide insights into buyer needs and behavior.
Deliver timely marketing plans that include success metrics and reports for defined marketing initiatives. Develop tactics and content that support a defined marketing program and/or campaign.
Build extensive knowledge in defined product/solution areas and develop expertise with industry, product, partners and competitors.