Lead Generation and Acquisition Expert
2 days ago
As the Lead Generation and Acquisition Expert, you will report to the Director of Marketing. You will be responsible for maximizing conversions and exploring new avenues to pursue and acquire leads. You’ll be involved in ongoing performance reporting, analysis, and recommendations for improving the quality/quantity of leads and conversion rates via testing, optimization, and measuring various key performance indicators based on numerous sources of data. You are familiar with “best practices” for SEO/SEM, and digital marketing as well as on-page lead conversion strategies and tactics. You will also play a key role in executing and measuring various digital initiatives. In addition, you will oversee our paid ad programs and have an opportunity to expand your contribution to other marketing tactics (e.g. email, social, online merchandising, etc). Our ideal candidate is familiar with SEO/SEM strategies, Google Adwords, Salesforce and its robust reporting capabilities, Tableau, and is comfortable working in a fast-paced, data-driven environment.