Director, Demand Generation
1 day ago
Planning - Drives the overall demand generation marketing execution. Act as the primary marketing leader partnering with the sales teams to optimize acquisition targets, lead generation, pipeline coverage, acceleration and alignment across account priorities, etc.
Sales alignment - Manage and support sales planning, account prioritization and sales alignment. Drive the marketing execution for optimizing target accounts within territories based on market data.
Demand Generation - Build and drive the campaign execution strategy and plan, including channel mix, content plan, promotional components, and overall timeline. Define the end-to-end customer experience across digital, in-person, web experience, and nurture programs. Execute and assess new ways to drive new leads, leveraging various media, targeted lists, and other opportunities to build awareness. Activities to include but not limited to; events, direct mailers, webinars, call down campaigns, digital media, email campaigns, content development, brand awareness and workshops.
Events - Identify appropriate events across Amperity’s target segments, ensuring success of events from branding, promotions, and follow-up.