1 week ago
In close coordination with Senior Leadership, Product Marketing, Corp Comms, HR, and other functions, use Icertis.com as a canvas to paint a compelling story about our company and product, one that drives conversions and accelerates deals through the sales pipeline.
Manage the web development team and own relationships with our web hosting, web development, and SEO vendors.
In close partnership with IT and Marketing Operations, own site infrastructure, tools and budget.
Deep ownership of Google Analytics and related tools to surface actionable insights in the form of dashboards and reports to key stakeholders on website performance.
Recommend and implement analytics-driven improvements to Icertis.com that meet the needs of prospects, customers, job seekers, partners, investors, and other key audiences.
Own SEO and manage our SEO vendor to drive substantial increase in website traffic, improve brand awareness, and meet our lead and opportunity influence goals for organic search.
Drive a consistent, premium brand experience across icertis.com and related web properties including our profile pages on research sites, recruiting sites, and app stores.
Drive continuous technical improvements to make Icertis.com fast, responsive, and optimized for organic search.
Participate in annual, quarterly, and bi-weekly planning sessions, and attend daily Marketing standup.
Share and demonstrate our core values: fairness, openness, respect, teamwork, and execution.