Customer Marketing Leader
1 day ago
Manage, build, and champion internal global customer reference program and continually recruit new customer advocates. Manage the systems, people, processes and policies for acquiring, developing, tracking, rewarding and communicating with Qualtrics advocates and reference customers.
Find and cultivate customer advocates and content for references, referrals, reviews, videos, social media collaborations, peer calls, case studies, webinars, websites, blogs, presentations, press releases, events and customer advisory initiatives.
Create customer marketing collateral to support sales, product marketing, client success, public relations, content, events, and other teams.
Accelerate profitable growth by designing sales enablement program that utilizes customer marketing assets to drive sales leads, brand awareness, demand, loyalty, and to close bigger deals faster.