Paid Search - Tech Operations Analyst
1 week ago
Execute customer acquisition and engagement strategy and digital campaigns for paid channels (Google, Facebook, Instagram, Twitter, Pinterest, Taboola, Outbrain etc.).
Build and execute campaigns, landing page creation and continuous optimization through rigorous test and learn.
Manage performance to expected ROI with an understanding of cost per acquisition, retention and lifetime value.
Complete and manage thorough reporting and analytics to provide in-depth analysis of channel performance through analysis of traffic, the conversion funnel, and ROI to make recommendations and implement strategies for improvement.
Analyze results across programs, campaigns and segments and make actionable recommendations for improvement.
Provide feedback to the team members creating content to optimize content and acquisition strategies.