Product Marketing Specialist
8 hours ago
You: Product Marketing Specialist is will be a key enabler for all facets of our GTM strategy as it pertains to the Apptio portfolio of products, specifically as it pertains to the lower enterprise. This includes product messaging, sales and partner enablement, launch, demand generation programs and post-sale customer adoption. The position requires the ability to simplify complex topics, excellent written and oral communication skills and the ability to influence and drive initiatives across cross-functional teams. The Sr. Product Marketing Specialist will be expected to deliver crisp compelling product messaging, a go-to-market plan and strategy for their product and be the chief evangelist for their business. They must have the ability, confidence, and willingness, to roll up their sleeves and work directly with customers, sales, senior executive leaders, product and various other departments.