Product Marketing Manager, Brands and Marketplace
2 days ago
As a Product Marketing Manager for Leafly, you will be responsible for leading the planning, ideation, and implementation of marketing programs to drive awareness, adoption, and growth of our core industry products. You will develop and deliver go-to-market strategies and supply generation programs to drive and accelerate adoption of Leafly’s brand SAAS and advertising products across local and nationwide audiences. You will work collaboratively at the intersection of marketing, product, and sales to develop powerful and memorable narratives that bring the Leafly vision to life with industry brands.
A successful candidate should have a passion for marketing, an analytical and results-driven mindset, and the ability to strategically position new and existing products. We are looking for a passionate, experienced marketing leader with a deep understanding of the different tools, products, content, and channels available to effectively engage with industry brands for a marketplace product. In this role, you will leverage customer insights, feedback, and performance data to build and prioritize a robust test-and-learn road map of scalable awareness, adoption, and engagement programs, both digital and physical. A successful candidate will be a self-starter who can clearly develop and expertly communicate recommendations and results to both peers and executives. You will have a natural aptitude for moving fast and experimentation, allowing you to continually test, measure, and adapt tactics and strategies as you grow. You must have a proven track record of working across teams to influence with and without authority and manage various projects on tight deadlines, all with a positive attitude.