Senior Director, Consumer Marketing
You will be responsible for managing and growing a data-driven marketing team that will drive traffic and active users through strong consumer acquisition and engagement programs within channels such as paid media, OOH, email, social, and app/web merchandising. You will be the single threaded leader for SEO, overseeing Search, Browse and navigational projects that improve Leafly’s relevance, rank, and customer experience. You will provide data-driven customer insights that inform how we introduce Leafly to customers and how we motivate them to engage them with our content, products, brands, and services. You will help analyze customer behavior, propose big ideas, implement, and then measure the results. You will build robust test roadmaps that allow your team to learn, automate, and scale marketing programs across US and global geographies. You will be responsible for goal setting and achievement and defining success measurement to optimize and maximize campaigns that meaningfully contribute to company goals. You will leverage key trends, news, and consumer behavior to inform your strategies.