Customer Marketing Manager
1 week ago
Build rapport with customers to help drive NPS, renewals, expansions, and quality product usage.
Definition and fulfillment of customer marketing programs designed to engage current customer base, help with nurturing and onboarding, and promote best practices with the goal of maximizing NPS and customer satisfaction.
Lead and manage customer engagement and communication programs, such as in-person and virtual events, Lunch and Learns, user conferences and groups, onboarding and ongoing nurture campaigns.
Responsible for monitoring customer engagement to identify advocates and preemptively address any issues impacting customer engagement.
Support and contribute to the ongoing work to improve persona and targeting accuracy and granularity by being the SME with regards to the customer experience.
Evolve the Voice of Customer and advocacy programs to help grow our network of users who are excited to tell their DreamBox Stories publicly.
Co-lead the creation of a new customer-facing newsletter program and manage its ongoing production and content calendar.
Prepare and distribute internal monthly reports on customer engagement, key themes, and new Voice of Customer work.