Sr. Content Marketing Manager
1 week ago
You drive both the B2B and Consumer content strategy, reporting directly to the Director of Content Marketing. You build and drive the editorial calendar, including blog posts, proprietary studies/reports, whitepapers, videos, webinars, etc - aligning to funnel stages, personas, segments and content mapping to both the consumer and customer journey. You craft forward-thinking content for both consumer and B2B audiences, long and short form, to drive engagement with our brand and our products. You're skilled at interpreting data packages provided by data team in order to design the narrative that will drive the messaging for each long form research package the team releases. You analyze content performance against key business metrics, reporting back to the team on a regular basis and adjusting strategy/tactics as needed to meet business objectives. Collaborating with the rest of the team, you identify missed opportunities and gaps in our content and build tactical plans to address that gap.