Create custom reports and dashboards, audit performance on an on-going basis, and build automated reports where relevant.
Build and distribute repeatable reports and performance metrics/insights on client marketing campaigns.
Collect, maintain, manage, interpret and analyze data received from internal and external data sources.
Report requirements collection/analysis, writing SQL, extracting structured data sets, building reports.
Perform ad hoc analysis and data investigation/discovery to identify and/or explain business and marketing trends or anomalies.
Analyze marketing channel and website performance data for assigned projects and develop recommendations on ways to further optimize for performance.
Support the Hiya Account Executives in sharing data insights with both prospects and customers and deliver high-quality, persuasive data 'testimonies' in a highly competitive market.