Web Engagement Manager (contract)
As a Marketing Automation Manager, you will design, build, execute and report on digital engagement campaigns that generate new qualified leads, optimize customer onboarding, drive use of our software, advance user knowledge of best practices, measure and increase customer satisfaction and achieve other engagement objectives.
You will partner closely with the Product Marketing, Content Marketing, Customer Success, Sales Ops, and Inbound-SDR teams to maintain effective data capture/flow between the Zipwhip App and our sales/marketing tools.
You will be responsible for executing a consistent stream of engagement campaigns via our in-app communication tool Pendo, as well as our Zipwhip.com Drift chat bot. This role will manage and maintain our existing Pendo/Drift implementations, design strategic engagement campaigns, build marketing assets, execute campaigns, and report on results. The position requires technical and procedural experience leveraging marketing automation tools integrated with Salesforce.com, Google analytics, and the rest of our Marketing tech stack.