Qualtrics
At Qualtrics, our mission is to close experience gaps. Qualtrics is the #1 XM platform.
Seattle, WA

Digital CX Product Marketing Lead

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Why We Have This Role

Qualtrics is seeking an experienced product go-to-market (GTM) and people leader to build and lead a team of high-performing product marketers who drive product and GTM strategy for our emerging, high-growth digital customer experience lines of business. This world-leading platform delivers real-time digital intelligence to help our customers deliver human-centric and delightful digital experiences. 

In this leadership role, you will own all facets of a multi-channel GTM motion, interface directly with customers to test and evolve messaging, influence the product roadmap with customer and competitive insights, and orchestrate the production of compelling content and enablement across Sales, Revenue Marketing, Training & Enablement, and our inhouse Product Content Studio. You will report directly to the Global Head of Product Marketing.

How You'll Find Success

This full-funnel role develops Product go-to-market strategies that position the company to achieve long-term growth in the experience management space while meeting annual revenue and profitability goals. PMMs are responsible for their line of business GTM, defining strategic direction and driving execution to achieve long-term business goals. 

You will know your customers, the market, and our business so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position. You’ll display extreme ownership, be adept at stakeholder management across both Product and Sales, and be confident in prioritization. Most critically, you will excel at building and supporting successful teams in order to amplify the influence of PMM across the overall company, and nurture key talent within the company.

How You’ll Grow

You will have the opportunity to play a pivotal role in the success of our Digital Customer Experience line of business. This role will allow you to build your expertise in Product and GTM strategy, cross-functional collaboration, executive and customer presentations, and people leadership.

Things You’ll Do

  • Team Leadership: Build, mentor, and lead a high-performing product marketing team, providing guidance and support to help them excel in their roles.
  • Product Positioning and Messaging: Define and communicate compelling product positioning and messaging that resonates with target customers and differentiates our products in the marketplace.
  • Go-to-Market Planning: Develop and execute go-to-market plans for new product launches and sales programs, including target customer segments, pricing strategies, and marketing campaigns.
  • Competitive Analysis: Conduct in-depth competitive analysis to understand the market landscape, identify opportunities, and mitigate potential threats.
  • Sales Enablement: Collaborate with Sales, Revenue Marketing, Training & Enablement, and our inhouse Product Content Studio to develop effective sales plays, training materials, and collateral that support the selling process.
  • Customer Insights: Use customer feedback and market research to gain insights into customer needs in order to inform go-to-market strategies and the product roadmap.
  • Product Launches: Manage and coordinate product launches, ensuring successful execution and maximum impact in the market.

What We’re Looking For On Your Resume

  • 15-17 years of experience in B2B SaaS Marketing, with 8+ in customer-facing roles
  • Bachelor's degree and or equivalent preferred
  • Experience in managing GTM motions at scale to yield predictable results
  • Exceptional oral and written communication skills
  • Strong stakeholder management skills especially at the senior level; can develop and maintain effective working relationships across both technical and commercial roles – including Engineering, User Experience Design, Product Management, Sales, Marketing, PR, Customer Success, and Operations 
  • Ability to make meaningful headway in highly ambiguous environments and inspire teams to see opportunity through both high times and challenges
  • Demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures

What You Should Know About This Team

  • Sits at the center of our efforts to bring experience management and product innovation to the market
  • Has high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM organizations
  • Embraces their role as the voice of the market to product and the voice of product to the market, spending significant time in the Field to understand customer needs
  • Dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value

Our Team’s Favorite Perks and Benefits

  • Competitive salary, performance bonuses, generous 401(k) Match
  • Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
  • $1800 Experience bonus to be used for an “Experience” of your choosing
  • Unlimited Sick Days
  • Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
  • Free food and drinks, and amenities like massage chairs, table tennis, and more

Must be legally authorized to work in the job location without Qualtrics sponsorship now or in the future.



For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. For part-time or intern positions, this pay range is for base pay per hour. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Pay Transparency Range

$225,500$375,500 USD

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What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunities is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Culture
Partners with nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
In 2020, we launched our global unconscious bias program. We aim to provide our employees with the tools to block and tackle the various types of biases that exist.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
We have ERGS championing people with disabilities, LGBTQ+, Veterans, Underrepresented Minorities, and Women's Leadership Development.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Our Wellness program includes not only an employee assistance program but, starting in 2022, will also include a Wellness bonus that employees can use on services to support their overall wellbeing.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Equity grants are considered annually based on performance and seniority level, and undergo annual refreshes.
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Qualtrics's parental leave is 6 weeks for all parents. Birthing parents are given an additional 6-8 weeks and have the option to take 2 weeks off before delivery.
Family medical leave
Adoption Assistance
We reimburse up to $10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Qualtrics offers unlimited sick days, which covers not only the employee but immediate family members. Kids are sick? Stay home without burning your vacation days.
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
We serve catered lunch every day!
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Qualtrics's Wellness Reimbursement is $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
Home-office stipend for remote employees
Qualtrics's Work From Home Stipend is $750 for new employees to use in their first 45 days of employment.
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Customized development tracks

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. Our benefits packages and workspaces are always subject to revision—but only for the better.

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