At PitchBook we work to provide global professionals with comprehensive data on the entire venture capital, private equity and M&A landscape so they can discover and execute opportunities with confidence. We credit our success and rapid growth to our cutting-edge products, customer centered attitude and ability to embrace and drive change.
In just over a decade, PitchBook has reached over 1,300 global employees with offices worldwide, and we're not slowing down! Consistently recognized as a Best Place to Work, our culture is at the heart of our success and is driven by excellence, inclusion and fun. At PitchBook we're committed to fostering an open and collaborative work environment.
About the Role:
The Account-Based Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. They will act as liaisons between marketing, and sales/customer success to tightly align the messaging and strategy between both departments.
The ABM Manager leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of account segments.
The Marketing team at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications
Primary Job Responsibilities:

• Develop and implement target account strategy alongside stakeholder marketing/sales team members to support account-based marketing and selling
• Develop and implement jointly with sales, pipeline acceleration programs for specific, targeted accounts and contacts
• Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities
• Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
• Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
• Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
• Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner
• Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
• Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Skills and Qualifications:

• Minimum of 3-5 years' experience in a high-tech B2B demand generation or ABM
• Bachelor's degree in Marketing, Business, or comparable education/experience
• Best in class marketing, demand generation, and channel experience with a B2B tech company
• Proven track record executing innovative and multi-part demand generation programs
• Experience building and executing digital campaigns using tools such as Facebook, LinkedIn, Google Ads, Marketo
• Attention to detail and discipline to follow established policies and processes
• Proven track record with account-based marketing programs and large account selling teams
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
• Track record of developing and managing multiple marketing programs simultaneously
• Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns
• Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads
• Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth

If you are ready to start the conversation about how you might contribute to all the happenings at PitchBook, submit your resume today! PitchBook appreciates and respects diversity, and as such, we are an equal opportunity employer.

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