Content Manager - Marketing at Barn2Door

| Seattle
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About

Barn2Door is a Seattle-based food+tech startup that helps local farms sell direct to buyers through all digital channels, including web, social and mobile. We exist to empower Farmers who care about our planet.

We are looking for people passionate about the intersection of food, agriculture and technology. At Barn2Door, you’ll get to learn what it takes to build a startup business and participate in ongoing training and education, while also playing a critical role in our growth.

Overview

As a Content Marketing Manager you will be part of Barn2Door’s Marketing Team responsible for all communications in the customer lifecycle. You will be responsible for designing, implementing and executing all email, social, text and targeted ad marketing campaigns for the business to improve customer adoption and outcomes. 

As a Content Marketer you will be responsible for educating both prospective and existing customers about our unique value proposition and new product capabilities. You will work closely with our Market Research team to capitalize on the unique lists we have developed to target and segment messaging to specific Farm products, practices and regions. We would be delighted to meet if you are creative, innovative and ready to propel your marketing career to the next level.

You Will

  • Design, implement and execute our direct marketing campaigns, workflows and sequences (through HubSpot)
  • Segment and tailor campaigns that are designed for a specific audiences and lifecycle stages
  • Ensure that all content and engagement is mobile-friendly and aligned with brand and voice guidelines
  • Continue to refine and improve our content marketing strategy by leveraging the latest marketing automation technologies to personalize all communications (and push innovation boundaries)
  • Grow our subscriber base for newsletters, blogs, podcasts and ebooks (and minimize unsubscribes)
  • Work with the Growth team to adjust lead-scoring appropriately based on email marketing campaigns and assets
  • Analyze campaign performance and suggest improvements on an ongoing basis, reporting company-wide and in department reviews
  • Confirm that all content marketing follow industry policies and best practices to comply with all laws and privacy obligations
  • Collaborate with the Sales and Success team to ensure all email marketing campaigns support the needs of customers in every lifecycle stage

You Are:

  • A highly motivated, focused self-starter (this isn’t a theory it’s a must)
  • A naturally gifted writer, copywriter and communicator
  • Super well organized, always looking to excel and over-deliver (Type-A / detail-oriented is good)
  • Able to methodically track progress, engagement and efficacy of your campaigns
  • Enthusiastic about sustainable food, farms and restaurants
  • Comfortable working in an entrepreneurial environment

You Have:

  • 3-5 years experience as a Digital Marketing, Email Marketing, or Content Marketing specialist (ideally in a SaaS company focused on small businesses)
  • Domain experience working with marketing automation tools to deliver highly personalized content targeted to individuals (prefer experience and/or certification in HubSpot)
  • Experience working on SEO/SEM/Social initiatives and working with Google Analytics and Facebook Analytics to analyze a customer’s journey
  • Exemplary writing and copywriting skills
  • An ability to manage multiple projects under tight deadlines (using G! Suite and Atlassian Suite (Trello) products)
  • Excellent communication skills both to engage customers and deliver feedback to your peers and management
  • BSc degree in Marketing or relevant field

You Get:

  • $60k - $84k annual salary DOE + generous stock options and benefits
  • 10 days PTO, 5 days Sick Leave and 11 Paid Holidays
  • 100% premium coverage for Medical, Dental, Vision and AD&D (Employee-only)
  • Real experience in a high profile startup company just hitting its growth curve
  • Ongoing training and professional development
  • Opportunity to be a rock star - great exposure and upside
  • Hip startup office environment in Fremont (on Lake Union with unobstructed views of Seattle)

Training:

We are big advocates of training and ongoing professional growth. In this position, as a Content Marketing Manager will require ongoing training and domain knowledge to effectively communicate the nuances of our solution and to target messaging and communicate our value proposition. Training will prepare you with the requisite knowledge to:

  • Give you a deep understanding of the Barn2Door solution
  • Answer questions regarding core product features and functions 
  • Provide a look into cross-team roles, responsibilities and contributions
  • Showcase your work habits, attention to detail, attitude and initiative

Net-net

We’re looking for driven, intelligent people who regularly go the extra mile. You should thrive on the urgency of a startup atmosphere and be results driven (always seeking to exceed expectations). You must be well-disciplined, self-motivated and hungry to achieve. If you’ve got the drive, grit, creativity, and a passion for local food, startups and disrupting the food industry - then Barn2Door may be right for you.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SquarespaceCMS
    • HubSpotCRM
    • MailChimpEmail
    • HubspotEmail
    • HubSpotLead Gen

Location

We're located in Fremont, on North Lake Union, with stellar, unobstructed views of downtown Seattle from the entire office. On the Burke Gilman Trail.

An Insider's view of Barn2Door

What’s the vibe like in the office?

We are made up of genuine, hardworking individuals who truly have a passion for what we are doing and who we are serving! Our office is fun and fast-paced. We value professional growth, plus we have Thirsty Thursdays every month.

Abby

Farm Account Executive

What projects are you most excited about?

I’m most excited about creating training and education for Farmers on our product. This gives them the tools to be as successful as possible and reach more people. Building a team that offers world class support and education allows Farmers to better help their communities and the planet.

Patrick

Technical Support Lead

How has your career grown since starting at the company?

Barn2Door has empowered me to grow into my career. With the help and support of my managers and teammates and the trust given to me to make a difference to the business, I've been able to take on challenges and learn at a pace that is both manageable yet exciting.

Sam

Software Engineer

What is your vision for the company?

Barn2Door emerged from the idea that Farmers should profit more from the products they sell—without a middleman marking up prices. We believe food should be as convenient to buy direct from local Farmers as it is to go to the grocery store or buy from an online grocer. We are passionate about powering Farms' success.

Janelle

Founder and CEO

How do you collaborate with other teams in the company?

Since we are a fast-paced startup, there's constantly collaboration between departments. Across the business, people are willing to jump in and contribute their talents to get things done!

Emma

Product Marketing Manager

What are Barn2Door Perks + Benefits

Barn2Door Benefits Overview

Barn2Door offers competitive benefits, generous leave and attractive stock options to all full-time employees. We're keen on investing career growth versus employing people to fill a job.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Open office floor plan
Diversity
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
We simply hire the best people - without any bias. As a result, we have a highly diverse team that is 60%+ female and representative of nearly every ethnicity. We don't promote diversity - we live it
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Professional Development Benefits
Job Training & Conferences
Promote from within

Additional Perks + Benefits

We live our core values: humble, heart, hardy, helpful, hungry and humor. As a result, our culture is top-drawer.

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