Oh Snap!
This job is no longer active - but you can still view the details below.

Content Marketing Manager

| Seattle
Skilljar is looking for a talented Content Marketer to join our Marketing team. This is a fantastic opportunity for a driven individual to get in early at a rapidly growing startup that has already delighted hundreds of Fortune 1000 and mid-market clients.
The ideal candidate is passionate about creating quality content that converts. You thrive on facing down skeptical and unaware prospects and converting them with engaging and insightful content. You enjoy combining left-brain-driven digital marketing analytics with right-brain-driven copy writing and editing. You do your best work in fast paced, agile marketing environments and have an overwhelming bias for action. You get it done. You are a lean, mean content machine. Ideally, you understand the needs, concerns, and challenges of the customer education audience. Even if you don't, you have the curiosity and a history of learning about new technologies and industries.

Responsibilities

  • Content Strategy: Define the Skilljar content strategy to nurture prospects along the buyer’s journey. Partner with Product Marketing to develop and update customer personas.
  • Campaigns: Oversee execution of acquisition, retention, and expansion campaigns that span online and offline channels. Build and manage a campaign calendar for campaign assets such as blog posts, outbound emails, videos, and social media. 
  • Blog: Serve as “editor-in-chief” of the Skilljar blog, creating and curating stories that engage our target personas and add value for our readers. Set strategy for the blog to help grow followers, drive conversions, etc. 
  • Prospect Education: Determine the asset formats and topics that will maximize prospect audience engagement and exceed opportunity generation targets. Collaborate with product marketing and sales on sales enablement content including case studies, data-driven blog posts, and educational content about our products.
  • Content Production: Manage key content projects with design, subject matter experts, and executive stakeholders to ensure that high-quality assets are developed on time and on budget. Tap into external freelancers; while working closely with a talented team of internal creative staff.
  • Content Distribution: Develop distribution strategies for new and existing content, with the help of Skilljar’s Growth Marketer. Work with our SEO agency to identify content opportunities that will drive organic growth.
  • Analytics: Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. Maintain an understanding of content assets and performance, conducting regular audits to ensure that Skilljar content is fresh and relevant.
  • Research: Help define, research, and create core content assets, including Skilljar owned research, thought leadership, and best practice guides.
  • Continued Learning: Remain up to date on the customer learning space, target verticals, and prospect personas to develop content that will engage and convert across our marketing channels.

Requirements

  • BA/BS degree or equivalent work experience required. 
  • 3+ years marketing experience creating content in a B2B setting.
  • Editorial mindset that seeks to understand what audiences consume and how to create it.
  • Ability to analyze and present content and social performance.
  • Attention to detail, down to the last comma.
  • Experience with WordPress, Google Analytics, and the top social channels.
  • Understanding of SEO principles as they relate to content creation.
  • Highly self­-directed and comfortable in a small, unstructured environment with ambiguous and rapidly changing market feedback.
  • Learning Management System or Customer Training experience a plus.
  • Adobe Suite (Photoshop, Illustrator, etc.) experience a plus.
  • Must be able to provide several writing samples. Portfolio of multimedia capabilities a plus.
  • Startup experience a major plus.
  • US work authorization and criminal background check are required.

The Company
Skilljar's mission is to empower Customer Training and Enablement teams to successfully onboard, engage and retain customers. Leading global enterprise organizations such as Cisco and Verizon rely on Skilljar to accelerate customer onboarding and time-to-value. Backed by some of the world's most prominent financial institutions including Mayfield, Shasta Ventures, and Trilogy Equity Partners, Skilljar is building the customer training platform of choice for enterprises. We are a professional and experienced team with roots from Amazon, and a fun work environment just a few blocks from Westlake Center in downtown Seattle. This is an amazing opportunity to join a funded, early stage startup. Come join our team! 
Skilljar is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
Skilljar does not accept nor are we responsible for any fees associated with unsolicited resumes, LinkedIn bios, or any other candidate introductions.

Read Full Job Description

Location

Skilljar has a fun work environment just a few blocks from Westlake Center in downtown Seattle.

What are Skilljar Perks + Benefits

Skilljar Benefits Overview

At Skilljar, we value our employees' wellness. As a result, we strive to provide a great set of benefits. Skilljar pays 100% of our employee premiums for medical, dental, vision, disability, and life insurance! We also cover 50% of premiums for dependents you add to our plans.

Our extensive perks and benefits include:
Medical
Dental
Vision
Long and short-term disability
Life insurance
Flexible Time Off
401(k) Retirement Savings
Employee stock options
Discounted ORCA pass, only $20/month
Employee Assistance Program (EAP)
Kitchens stocked with your favorite snacks and drinks
A catered Lunch and Learn each week
Great events - weekly happy hour, summer & winter Parties, trivia/game nights, and more!

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
More Jobs at Skilljar13 open jobs
All Jobs
Dev + Engineer
HR
Operations
Product
Project Mgmt
Sales
Sales
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Sales
new
Seattle
Product
new
Seattle
Developer
new
Seattle
Sales
new
Seattle
Sales
new
Seattle
Project Mgmt
new
Seattle
Operations
new
Seattle
HR
new
Seattle