Customer Marketing Operations Manager
The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.
Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.
We believe every interaction is an opportunity. Are we yours?
The Challenge
Qualtrics is experiencing incredible growth through the delivery of an amazing product, and world-class sales and marketing efforts. This position will help scale our customer marketing efforts by building, maintaining, and optimizing a strong marketing automation infrastructure, in partnership with our Digital Customer Success team. This requires a dynamic and detail-oriented marketer who can learn quickly, drive projects independently, and fuel this fast-paced growth.
As the Customer Marketing Operations Manager at Qualtrics, you will also learn from and work with fellow Marketing Operations team members to help create scalable processes that ensure best practices in marketing automation, data management, funnel management, and revenue attribution.
The Expectation for Success
- Partner with the Digital Customer Success team to create a scalable marketing automation infrastructure
- Architect campaign builds in Marketo, implement templates that are robust and scalable
- Support Customer Email Marketing on programmatic builds and overall email architecture
- Create a holistic data strategy to ensure legal compliance, improve customer engagement, and drive revenue attainment
- Improve customer data quality within the marketing database, including continual audits, cleansing and enrichment, minimizing duplicate data, and application of governance policies for how data is curated
- Help establish and support company-wide communication preference center
- Implement system and process for sending onboarding comms to standard users
- Align customer marketing goals to technological requirements, enable selection and deployment of best-fit technology capabilities
- Create, maintain, and own the documentation of customer specific marketing automation system and operational processes
- Act as strategic consultant to the Digital Customer Success team to optimize systems and create processes that will help drive strategies and solutions for improving campaign performance
- Align with regional teams on global systems, best practices, and processes.
Minimum Qualifications
- Minimum 5 years of hands-on experience in B2B Marketing Operations
- Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution, delivering under a tight deadline
- A high degree of initiative, self-motivation and resourcefulness
- Strong analytical skills and experience with actionable reporting for stakeholders
- Technically capable, excellent communicator, and a desire to improve processes
- High aptitude to learn and adopt new applications to generate results
- Experience in campaign creation, lead management and/or working with CS
- Bachelor’s or master’s degree from selective university
- Proficiency with Marketo and Marketo Certification preferred
- Proficiency with Salesforce.com preferred
- Proficiency with Groove preferred
What differentiates us from other companies:
- Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
- Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
- We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
- 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
- On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
- To learn more about what we value read about it directly from our employees Qualtrics Life stories