Digital Marketing Manager

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Convoy is transforming the $800 billion trucking industry, where even 10 years ago, most truck drivers did not have smartphones and paper driver logs were common. In 2015, Convoy launched the digital freight movement with an open and fully connected marketplace for brands and manufacturers to work directly with freight carriers who move truckload shipments throughout the country. This ‘Digital Freight Network’ is powered by machine learning and automation, and supported by a broad, ever-growing set of features that benefit both sides of the marketplace.


We’ve been honored to work with some great companies, such as Unilever, The Home Depot, and Procter & Gamble. We’ve also been backed by world-class investors, including Google, YCombinator, Fidelity, Greylock Generation, Lone Pine, T. Rowe Price, Baillie Gifford and the founders and CEOs of Amazon, Salesforce, eBay, LinkedIn, Expedia, Dropbox, Starbucks, and others. We are proud to have been named a CNBC Disruptor 50 Winner (3x), a Fast Company World Changing Idea, a LinkedIn Top Startup, a Forbes' Best Startup Employer, one of Fortune Magazine's 'Impact 20' list, a best place to work in Washington State, a BloombergNEF Pioneer winner, and more.


This is your opportunity to collaborate with an incredible group of people and help transform the freight industry. Join Convoy and help us transport the world with endless capacity and zero waste.



Convoy is leading a movement in efficient freight and one of the fastest-growing startups in the US. We use technology and data to solve problems of waste and inefficiency in the $800B trucking industry which generates over 76M metric tons of wasted CO2 emissions a year from empty trucks. We connect shippers to carriers to move millions of truckloads, saving money for shippers, reducing hassle for carriers, and eliminating carbon waste for our planet. Thousands of customers like Anheuser-Busch, Carlisle, GE Appliance, and Unilever trust Convoy to lower costs, increase logistics insights, and achieve their carbon reduction targets. This is your opportunity to help lead that movement and be part of a fast-growing marketing team that is literally helping to move the world forward. 


You will:

Own channel optimization and operational excellence by creating insights and mechanisms that allow the Digital Marketing team to reach more customers with relevant, timely marketing content that drives Awareness and Engagement.


The top priority for this role is to drive growth through Convoy’s paid marketing channels including SEM, SEO, Paid Social, and Media Partnerships. This includes documenting best practices and ensuring they are applied across all campaigns, owning channel health metrics and reporting, delivering acquisition targets, and working with internal design teams and 3rd party agencies to deliver creative assets to support marketing campaigns.

We're looking for someone who has:

  • 5+ years experience managing B2B marketing campaigns or programs
  • 3+ years marketing experience
  • Experience using advertising and marketing tools such as Google Analytics, Google Adwords, LinkedIn Ads, Facebook Ads, and Marketo.
  • Experience with basic Search Engine Optimization strategies and tactics, such as linkbuilding, content marketing, and metadata optimization.
  • Experience with marketing analytics and reporting, such as return on ad spend, customer acquisition cost, and top funnel metrics.
  • Proven track record of effectively developing and implementing best practices that create efficiencies and drive key company goals
  • High attention to detail and ability to manage multiple, competing priorities simultaneously
  • BA / BS - Business degree or equivalent experience

Nice-to-haves:

  • Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs
  • Excellent cross-group collaboration skills, ability to impact outcomes in a fast-paced, matrixed environment
  • Demonstrated ability to operate both strategically and tactically
  • Excellent verbal and written communication skills.



Benefits:

Employees' wellbeing is top of mind for the Convoy team. Outside of offering excellent medical, dental, and vision benefits, we also offer the following: 


* On demand mental and emotional health benefits through Lyra 

* On demand primary care through 98.6

* Generous paid time off

* Paid parental leave program 

* Fertility benefit solutions via Progyny

* Child-care and adult/elder-care options through Bright Horizons

* Opportunity to join and contribute to one of our Employee Resource Groups

* Ability to make a real world impact!


Convoy is an equal-opportunity employer and we welcome applicants from all backgrounds. If you’re a passionate team player who wants to have an outsized impact on a diverse and dynamic team, we’d love to hear from you!

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Location

Enjoy our gorgeous office view in the most sustainable high rise building in Seattle! The Russell Investments Center is easily accessible by public transportation and surrounded by delicious food options.

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