Digital Marketing Manager at Outreach

| Seattle
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ABOUT OUTREACH
Outreach is the number one sales engagement platform with the largest customer base and industry-leading usage, helping companies achieve their revenue goals and drive more insightful engagement with their customers. 
Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to execute a repeatable playbook, drive collaboration between sales and marketing, and deliver higher revenue per sales rep.
ABOUT THE ROLE
We are seeking a strategic and highly-analytical individual to join our demand generation team, managing our paid acquisition channels and budget. The position is responsible for the execution of day-to-day operations of digital and offline campaigns to acquire new customers and drive traffic to Outreach.io. The ideal candidate has a strong entrepreneurial mentality and thrives in a fast-paced environment driving short-term gains while building towards long-term success.

WHAT YOU'LL DO:

  • Manage the day-to-day operations of our paid marketing channels that drive awareness of our product, leads and ultimately net new revenue. 
  • Drive acquisition strategy and budget planning for US and International markets
  • Serve as an expert for all online media channels including display, retargeting, programmatic, podcasts, paid social, content syndication, video, paid search and more. 
  • Establish performance benchmarks, KPIs and pipeline metrics for each channel including full-funnel CTR, conversion rates, CPA, ROAS, etc. 
  • Build and monitor mechanisms to continually identify opportunities to drive measurable improvements for ad copy, landing page conversion rates, and A/B testing.
  • Collaborate with Product Marketing, Content, Creative and other internal teams to develop messaging and collateral for feature launches and campaigns.
  • Manage relationships with marketing partners including media strategies, contract negotiation, program performance meetings, and QBRs. 
  • Establish and maintain the A/B testing strategy for paid programs and serve as an in-house expert for data-driven decision making on ad spend and content creation.

WHO YOU ARE:

  • 3-5+ years experience within paid media and demonstrated ability to own paid channels from strategy to execution; proven results in traffic increases while maintaining efficiency goals.
  • Strong background with third-party ad delivery technology (DoubleClick), and major advertising platforms/networks including Google, RollWorks, LinkedIn, Facebook, etc.
  • Strong knowledge on attribution and analytics platforms - Bizible, GA. 
  • Expert level knowledge of Excel, setting up pivot tables, and working with large data sets.
  • Proven analytical and quantitative skills; ability to identify long term trends in data and use metrics to back up assumptions and develop business cases
  • Detail oriented with strong attention to follow through and great problem solving skills

Please note that visa sponsorship is not available for this position at this time.
Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings (or virtual events these days!) because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Womxn's Network)
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen (once we're back in the office, that is!)
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • Elixir Languages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MySQLDatabases
    • RedisDatabases

Location

Our Lower Queen Anne office is located along the beautiful Elliott Bay waterfront north of Belltown, near Myrtle Edwards Park.

What are Outreach Perks + Benefits

Outreach Benefits Overview

At Outreach, we believe in taking care of our employees as whole people, and our benefits and perks reflect that value. We offer benefits and perks such as flexible time off, a 401k to help save for the future, employee resource groups, and Diversity, Equity, and Inclusion trainings. Our wellness benefits include a generous medical, dental, and vision package for full-time employees and their dependents, access to our EAP (Employee Assistance Program), mental health supports, and FSA and DCFSA options. For new parents, we offer a parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course.

Culture
Volunteer in local community
Outreach organizes quarterly events for employees to volunteer together in the community. We also offer paid time off for volunteer days.
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Outreach's leadership team is highly diverse, reflects our commitment to diversity and inclusion, and is focused on continuous improvement of our DEI initiatives.
Unconscious bias training
We offer DEI trainings to help facilitate understanding of issues surrounding equity and inclusion, including unconscious bias.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Employee Resource Groups such as Outreach Womxn's Network (OWN) and others that exist to support employees from underrepresented populations are supported from the top down at Outreach.
Hiring Practices that Promote Diversity
Outreach provides training to encourage diverse hiring and the Recruiting Team is constantly searching for innovative ways to reach a diverse population of candidates.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
All employees receive a basic life insurance plan at the $100,000 level. Employees can elect voluntary life insurance if they would like additional coverage beyond the $100,000 level.
Wellness Programs
Outreach's EAP (Employee Assistance Program) offers free, confidential counseling, 24-hour crisis telephone counseling, addiction support, etc.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Outreach provides flexible start and end times, as well as flexible Friday schedules.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Outreach offers unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Outreach offers unlimited PTO.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
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