Digital Marketing Specialist at Skilljar

| Seattle
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Are you a digital specialist who will drive our marketing efforts forward? Skilljar is seeking a creative, customer-centric marketer with a successful track record in B2B demand generation. This role is a terrific opportunity to get in early at a rapidly-growing business, developing a new category of software solutions.

You will work closely with content creators and product marketers to plan and execute digital marketing acquisition campaigns across multiple channels so flexibility, teamwork and problem solving skills are essential in this fast-paced environment is essential.

We’re looking for a motivated, self-starter. Join our rapidly accelerating startup with dozens of Fortune 1000 and mid-market clients on its roster. This role reports to the Director of Demand Generation.

Responsibilities
  • Develop and execute programs to generate pipeline through lead-generation initiatives with a focus on digital programs, nurture paths, paid media, email campaigns, and webinars.
  • Coordinate digital spend and marketing budgets, including monthly reporting on forecast vs. actual, cost per opportunity, account penetration, and pipeline return.
  • Design and execute testing program for emails, ads, and landing pages. Recommend and implement improvements to increase conversions.
  • Track, measure, and report campaign performance including MQL, SQL, and pipeline. Consistently assess and optimize program performance to meet campaign goals and team metrics.
  • Provide analytics and reporting to leadership teams, that define where we are against goals and how we will adjust to reach them.
  • Collaborate with sales and business development to ensure close alignment and understand lead quality; optimize marketing campaigns accordingly to deliver the strongest quality lead flow.
  • Manage technical aspects of marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies.
Requirements
  • 2-5 years proven experience in B2B digital marketing
  • 2+years experience using digital campaign tools like AdWords and Google Analytics and editing content in a CMS such as Wordpress.
  • 1+year experience using HubSpot or other marketing automation tools as well as Salesforce.com.
  • Demonstrated ability to build positive relationships with partners in Sales and BDR/SDR.
  • US work authorization and criminal background check are required.
Our Benefits
  • Comprehensive Medical Coverage: Skilljar pays 100% of our employee premiums for medical, dental, vision, disability, and life insurance. (PTO and family leave)
  • Flexible Time Off: We believe in a healthy work/life balance and trust our employees to take the time off they need to bring their A-game to work.
  • Benefits Package: Skilljar employees receive a monthly technology reimbursement for remote work, 401K savings plan, stock options, and access to an Employee Assistance Program.
  • Inclusive Culture: We are intentional about creating a culture that is fun and inclusive. Join us for Fun Committee events, trivia nights, Bingo, and more!
The Company

Backed by prominent financial institutions, including Mayfield, Shasta Ventures, Trilogy Equity Partners, and Insight Partners, Skilljar is the leading enterprise customer training platform, transforming the way organizations onboard, engage, and retain their customers. Trusted by leading global companies like Slack, Tableau, Liberty Mutual, Cisco, Verizon, and U-Haul, Skilljar provides the essential tools and foundation for successful customer and partner engagement and enablement.

We are a team of bright, dedicated Skillets with startup drive and a passion for education. Headquartered in Seattle, WA, Skilljar is currently operating remotely, with employees based in Washington, Oregon, California, Colorado, Arizona, and Florida.

 
Skilljar is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
 
Skilljar does not accept nor are we responsible for any fees associated with unsolicited resumes, LinkedIn bios, or any other candidate introductions.
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Technology we use

  • Engineering
  • Sales & Marketing
    • PythonLanguages
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • Vue.jsFrameworks
    • PostgreSQLDatabases
    • WordpressCMS
    • SalesforceCRM

Location

Headquartered in Seattle, WA, Skilljar is currently operating remotely, with employees based in Washington, Oregon, California, and Colorado.

An Insider's view of Skilljar

How would you describe the company’s work-life balance?

Even though Work and Life are often happening in the same room these days, Skilljar encourages everyone to create a daily ritual that signals a "Start" and "Stop" to the workday. Whether it's simply shutting down your laptop, taking an end-of-day stroll, or brewing a cup of tea to wrap up the day; the team supports creating a balance.

Shilpa

Digital Marketing Specialist

What projects are you most excited about?

I’m most excited about evolving our platform from Heroku onto AWS and giving us more control over our app (and cost savings).

We get to tackle the challenges of deploying software (build, test, deploy, monitor, etc.), and it’s a cool (and challenging) opportunity to introduce fundamental changes in our infra while continuing to support our devs.

Amanda

DevOps Engineer

How does the company support your career growth?

The biggest way that Skilljar supports my career growth is in providing me with the flexibility and trust to take on new projects. My managers and the leadership team give me a lot of control over my job and how I want to grow. I have learned and grown more in my short time here than I have been able to in the last few years in my previous roles.

Simone

Recruiter

What's the biggest problem your team is solving?

The biggest problem my team is solving is how to scale the company. We have a solid foundation already. However, as we grow, we're choosing systems and processes to position us for growth. It is challenging and exciting to be a part of this process. It's rewarding to see our impact on other teams and the long-term benefit to the whole company.

Scott

Financial Analyst

What are Skilljar Perks + Benefits

Skilljar Benefits Overview

At Skilljar, we value our employees' wellness. As a result, we strive to provide a great set of benefits. Skilljar pays 100% of our employee premiums for medical, dental, vision, disability, and life insurance! We also cover 50% of premiums for dependents you add to our plans.

Our extensive perks and benefits include:
Medical
Dental
Vision
Long and short-term disability
Life insurance
Flexible Time Off
401(k) Retirement Savings
Employee stock options
Employee Assistance Program (EAP)
Great events - virtual company and team events, happy hours, trivia/game nights, and more!

Culture
Intracompany committees
We have a volunteer-based fun committee. They have a budget side aside that they use to help through quarterly events for the entire company.
Daily sync
Team owned deliverables
Group brainstorming sessions
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Some Meals Provided
Happy Hours
Professional Development Benefits
Lunch and learns
Company catered lunch and employee-led, weekly lunch and learn meetings
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