Due to COVID-19, Knock is currently operating as a remote company and all interviews will be conducted over phone or Zoom video calls. We plan to return to an office setting eventually, but that timeline has yet to be determined. When we do re-open our office, we will do so in a manner that is safe and comfortable for our employees and partners. We will continue to be remote-friendly for most employees and have opened up most of our positions to be either Seattle-based, hybrid office/work from home, or completely remote. It is also important to note that we are only able to hire employees who are eligible to work and are based in the US.

The Role

As the Director of Demand Generation at Knock, you will lead overall outbound and inbound demand generation and sales funnel development activities. You will also need to develop and implement strategic campaigns and tactical marketing programs across land, expand, renew, and attach sales motions. Ideally, you have experience executing on an account based marketing program as well. In this role, you will oversee Demand Generation, Sales Development, Customer Marketing, Events, Digital Marketing and Marketing Operations. This position will report directly into the CMO. Although we do have a fairly remote culture, this is a role that we would like to be Seattle based to help with leadership of the team through on-site presence.

The Team

The Go-To-Market team, which includes Marketing, Sales and Customer Success, is a high energy group that loves evangelizing and delivering industry-leading business solutions to both new and existing customers. A happy customer is the best business strategy of all.

The primary objectives of the go-to market team are to generate a pipeline for new, quality sales opportunities, land new customers, expand business within our existing customers, and retain 100% of our customers.

Day to Day

• Develop and execute a comprehensive demand generation strategy, which includes programs for new logos, expansion, additional SKUs, and renewals
• Manage a team of experienced demand generation professionals responsible for our portfolio of programs across all channels
• Partner closely with sales and customer success to ensure alignment on strategy, resources, messaging, and KPIs
• Build and manage best-in-class demand generation programs and optimization of Lead to Opportunity funnel
• Develop and track comprehensive metrics reports and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending
• Assist in the development of content marketing and thought leadership programs and materials, and oversee all campaign development in support of these programs
• Use and enhance all demand generation channels leveraging SEM/Digital, SEO, email, direct mail, ABM, content syndication, lifecycle marketing, webinars, customer marketing, sales development, and sales enablement
• Build and grow marketing ops program focused on driving performance through sophisticated marketing automation programs and delivering key actionable metrics, including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems and data
• Define and manage program budgets

You have...

• Managed a B2B Sales Development (SDR) team
• Vertical demand generation and/or account based marketing experience
• B2B SaaS experience
• 2+ years experience in a Director level role
• Persona based marketing experience
• Worked with online and offline demand generation
• Experience failing fast and scaling channels that work
• Overseen a department with 10+ employees (direct and/or indirect)
• Comfort with communicating with executive leadership
• A track record of ownership and accountability
• A balanced vision between strategy and being tactical
• Key attributes: Highly accountable, competitive, team player, and creativity
• Used the following tools: Salesforce, Pardot preferred, account based marketing tools (ex: Demandbase, Listen Loop, terminus)
• Bonus experience - multifamily industry work history

Why You'll Love It Here!!

• You'll join a category-creating company that has enthusiastic customers, an ambitious roadmap, and industry leading products.
• You are comfortable taking risks and thinking outside the box.
• Being part of a great team with solid infrastructure in place.
• You want an opportunity to win, drive change and be in an environment that will optimize for your success.
• You embrace our set of core values - determination, excellence, trust, and community.
• Competitive cash and equity compensation.
• 100% medical, dental, and vision coverage for full-time employees. Partial family coverage optional.
• Flexible time off & paid holidays.
• Parental leave program.
• 401k to help you save for the future + company match program!
• Learning & Development assistance.
• We like to do fun things together (Virtual for now!) such as conferences, off site retreats, and happy hours.

About Knock

We started Knock to solve problems we faced ourselves. One of those problems was that the process for renting an apartment hadn’t evolved at the same pace as technology. Our mission was to improve the experience for both apartment renters and managers. 

We’ve developed an industry-defining SaaS platform, an intelligent front office platform providing the productivity and business intelligence tools needed to maximize occupancy, rent growth, and customer satisfaction at every community. Our customers trust us to deliver the consumer experiences and business applications that are essential to their bottom line. The proof is in our 10x revenue growth over the past two years, in addition to our numerous industry awards.

In February 2021 we raised an additional $20 million in a growth funding round led by Fifth Wall, the largest venture capital firm focused on the global real estate industry and the clear leader in PropTech investing. This investment, our largest fundraise to date, will be invested directly into further innovation on behalf of the awesome #multifamily industry: http://bit.ly/knock-5thwall

Past investors include Madrona Venture Group, Lead Edge Capital, Seven Peaks Ventures and Second Avenue Partners.

Our Values

To be successful and recognized as a high performer at Knock, you should naturally encompass our core values: Determination, Excellence, Trust and Community. We take these behaviors seriously and expect everyone to bring a positive Knockstar attitude with them to work every day.

At Knock, we have a #oneteam philosophy. A big part of bringing new capabilities to life is to continue to bring in exceptional talent that works together toward a common goal. We’ve been incredibly fortunate to build an amazing team that delivers real value to our customers each and every day. We can’t wait to hear from you!

Awards

We have been recognized over the past several years across multiple platforms as a best place to work. Most recently these awards have included:

2021 Built In Seattle's 100 Best Places to Work

2021 Built In Seattle's 50 Best Small Companies to Work

2021 Best Places to Work Multifamily®

2021 Best Places to Work Multifamily® for Women

Important Information

Knock is committed to creating a diverse environment and is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, disability status, or other characteristics protected by applicable laws. We welcome all, and encourage all to apply!

Please know that due to the nature of our business and housing potentially sensitive data, a background check is required to join Knock. We will, nonetheless, consider qualified applicants for employment with arrest and conviction records in a manner consistent with local requirements.

Knock uses the E-Verify employment verification program.