Director, Paid Social & Display

| Seattle
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Blue Nile is the largest online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers.  We provide a superior customer experience, extraordinary value and industry leading product quality and style.  We obsess about our customers and are passionate about providing each customer with an amazing experience. 

We embrace a culture of adaptability.  Our team is nimble, innovative and resourceful and makes an impact on both the business and each individual customer’s personal experience.  We value hard-work, flexibility and curiosity and collaborate to creatively solve problems, constantly improve and implement meaningful changes.  Our team celebrates achievements and is inspired by success.

Blue Nile is looking for a rock star marketing leader to lead our Paid Social and Display team. In this role, you would be responsible for defining the strategy, building the team and driving the execution of our Paid Social & Display channels. This role is a perfect fit for an individual who has the passion and curiosity for going granular and reviewing channel level campaign performance while having the ability to look holistically across channels and drive a cohesive message to our customer. Success in this role will mean delivering on revenue growth goals while maintaining efficiency for the Paid Social and Display channels, and acting as a great coach and leader for their team. They will also partner effectively with merch, analytics, brand and engineering to drive the success of the business. This is a key role for the company. You have the opportunity to make a big difference and be recognized for it. 

 

What you will do: 

  • Lead the end-to-end development and implementation of our Paid Social and Display strategy that improves channel ROI while elevating our Brand presence 
  • Own the results of the Paid Social and Display channels, including marketing budget, revenue and contribution profit. Establish the critical inputs that you will improve to meet your goals and build the operational muscle to deliver.
  • Develop and manage a high performing team of performance marketers.
  • Develop and execute creative messaging strategy across all ad types and across the funnel: Image, Video, etc. 
  • Stay on top of industry changes, algorithm updates and their impacts to our customers
  • Drive improvement in day to day marketing automation/operations
  • Improve our ROI via optimization and improved incrementality of our marketing spend
  • Develop, maintain and grow strong relationships with relevant partners (internal and external) through knowledge sharing, campaign strategy, reporting, and always-on performance management 

 

Qualifications: 

  • 8+ years of performance marketing experience with demonstrated increasing levels of responsibility; a track record of successfully leading and driving business decisions with data & analysis required. 
  • Proficient in Paid Social and Display platforms such as Facebook, Pinterest, TikTok, YouTube, Criteo, etc.
  • Proven ability to hire, develop and retain high performing talent.
  • Growth mindset: you build a roadmap of impactful ideas and are resourceful in making it happen
  • You are a strong operator who is looked to for your expertise in achieving results
  • Ability to collaborate at all levels, including crisp and compelling verbal and written executive communication; able to formulate and articulate strategic goals
  • Experience with Test and Learn approach to drive channel performance
  • A tendency to listen more and talk less.  A preference for teamwork and collaboration over individual achievement
  • Bachelor’s degree in business, finance, or related quantitative fields (Economics, Math, Statistics, or Engineering)
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • SpringFrameworks
    • OracleDatabases
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

We are located in Seattle’s vibrant Pioneer Square district. We are close to transportation, restaurants, coffee shops and parks.

What are Blue Nile Perks + Benefits

Culture
Volunteer in local community
Blue Nile participates in local volunteer activities such as Fred Hutch Obliteride
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Blue Nile has an employee-led Diversity, Equity and Inclusion Advisory Council
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Blue Nile has an employee-led Diversity, Equity and Inclusion Advisory Council
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Set aside up to $2,650/year pre-tax to pay for eligible health expenses- including many over-the-counter products.
Disability Insurance
Dental Benefits
Blue Nile pays 100% of the employee premium and a portion of the dependent premium for full time employees on our Health Plans.
Vision Benefits
Health Insurance Benefits
Blue Nile pays 100% of the employee premium and a portion of the dependent premium for full time employees on our Health Plans.
Life Insurance
Employer paid life/AD&D insurance with a $50,000 benefit for each. Supplemental life/AD&D available for employees, spouses, and children
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
All full-time regular employees receive $100.00 per month to aid with transportation costs. Pre-tax savings are available on bus and ferry passes as well as parking expenses.
Company Outings
Happy Hours
Happy hours are hosted Once per month by our Brewnile Club!
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Blue Nile offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Cross functional training encouraged
Promote from within
Paid industry certifications

Additional Perks + Benefits

Benefits are effective the first of the month following your date of hire.

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